site retargeting

Have you heard of remarketing? How about site retargeting? These are some seriously hot topics right now in the world of online marketing. Site retargeting, now available in all Google AdWords accounts, allows you to serve display (or text) ads to users who have visited your website. The applications are incredible. Just think: You can now deliver a special offer to someone who got all the way down your conversion funnel but stopped one step short. Or, you can target someone who visited your homepage but left to compare prices on other sites. It’s a truly amazing technology, but one that could also be confusing!

Today, I am thrilled to share with you the most comprehensive guide on site retargeting I have ever seen, the guide that will teach you everything you need to know! Our friends at Acquisio, the leading performance media platform for agencies, have done it again! Today, I’ll be reviewing Acquisio’s free 13 page remarketing eBook titled Using Remarketing To Drive Increased Display Ad Results.

What You’ll Learn About Site Retargeting

Acquisio has a long history of putting out amazing eBooks, whitepapers, and webinars. Some of my favorites include Acquisio’s Display Advertising eBook and Acquisio’s Facebook Webinar. Their brand new remarketing eBook, however, takes it all to the next level. Here are a few of my favorite highlights:

The eBook offers an amazing, comprehensive guide to setting up your first AdWords site retargeting campaign, with eight steps. Even better, each step includes a screenshot. This really is the best how-to documentation I have seen on site retargeting.
Acquisio offers clever ad copy and landing page ideas, catered to site retargeting campaigns. I especially enjoyed a neat SnapTotes case study.
I learned about advanced topics such as frequency capping and building interactive creatives.
The eBook closes out with really cool ideas that will get you thinking. Just one example: Site retarget visitors who converted one month later, in an attempt to get further sales.

So there you have it, one of my favorite eBooks of all time. I highly recommend downloading Acquisio’s Remarekting eBook. After entering some really quick info, you will get a link to the eBook in your email, just moments later. It’s super easy!