I just got a brand new favicon for PPC Ian and I’m quite excited about it. Check out the URL bar above. You can see that there’s a little 16×16 image with the mouse pointer clicking the target. My favicon also displays in the browser tab window and the toolbar bookmarks (check out the first screenshot below and you can see what I’m talking about). In short, favicons are a really cool graphical addition to any site and can add a lot of brand value.
Here’s where it gets really cool. Check out the second screenshot below, the Yahoo! paid search results for the brand name “Progressive”. As you can see, Progressive’s favicon shows up right in their paid ad. This is something Yahoo! has been doing for a while, and I really like it! If you’re running PPC campaigns on Yahoo! (via adCenter) and your brand name drives a lot of traffic, you definitely need a favicon. Right now, favicons only display on Yahoo! for brand searches, but they can really help your CTR if your brand name drives a lot of traffic.
I was able to get two favicons (for PPC Ian and IJL Productions) for $50, with multiple revisions. It was totally easy to outsource the project on Elance and get great quality work. Especially for your large websites, I recommend getting your own favicons today. Once they are ready, simply upload your favicon.ico file to your website’s root directory and you’re good to go.