I just got a brand new favicon for PPC Ian and I’m quite excited about it. Check out the URL bar above. You can see that there’s a little 16×16 image with the mouse pointer clicking the target. My favicon also displays in the browser tab window and the toolbar bookmarks (check out the first screenshot below and you can see what I’m talking about). In short, favicons are a really cool graphical addition to any site and can add a lot of brand value.
Here’s where it gets really cool. Check out the second screenshot below, the Yahoo! paid search results for the brand name “Progressive”. As you can see, Progressive’s favicon shows up right in their paid ad. This is something Yahoo! has been doing for a while, and I really like it! If you’re running PPC campaigns on Yahoo! (via adCenter) and your brand name drives a lot of traffic, you definitely need a favicon. Right now, favicons only display on Yahoo! for brand searches, but they can really help your CTR if your brand name drives a lot of traffic.
I was able to get two favicons (for PPC Ian and IJL Productions) for $50, with multiple revisions. It was totally easy to outsource the project on Elance and get great quality work. Especially for your large websites, I recommend getting your own favicons today. Once they are ready, simply upload your favicon.ico file to your website’s root directory and you’re good to go.
Kent @ Make Extra Money Online says
Your new nice favicons creates very strong branding for PPC Ian. It’s a great tips! I just release all big names have good ones in my Chrome Browser Tabs like Gmail, Apple, and WordPress. Do you have it on your niche sites? I probably will do for all my high traffic ones.
Thanks so much, Kent! Currently, I only have favicons on my blog and corporate website for IJL Productions LLC. I own in total 120+ websites and am seriously thinking about getting favicons for some of my larger authority sites. I like your idea about going after high traffic niche sites, these are great candidates for favicons.
All the best,
Mahesh Mohan says
Yes… its nice to see websites with a good favicon… otherwise it looks ugly…