I’m a huge fan of Google AdWords ad extensions. What are ad extensions? They are new ways of customizing your AdWords ads to greatly improve your overall CTR and interaction with searchers. Basically, Google is challenging the traditional paid search ad format with new, special extensions that make your ads more interesting and interactive than ever before. Different ad extensions make sense in different verticals. Some of my favorite examples from the finance vertical include Call Extensions and Sitelinks. In the retail vertical, you may quite familiar with seller review extensions.
Recently, I noticed another cool ad extension that’s still in beta testing, email lead capture extensions (check out the screenshot below). For many verticals, the money truly is in the email list. This is never more true than in the “daily deals” vertical. When I search for “sf deals”, I found a neat ad by Pinchit that allows me to sign up for their email deals without ever leaving Google AdWords! If you make a lot of money from your email list, I highly recommend asking your AdWords rep about this extension. If you’re in a vertical that is not as reliant on your email list, I highly recommend testing the other extensions, you will not be disappointed. Great work Google, please keep the cool ad extensions coming.