If you’ve read my last two posts about my Epik product portal websites and my Epik development tips, you know I’ve been building out quite the portfolio of niche websites. Just last week, I acquired 5 more Epik product portals at a deep discount because they’re offering a 35 percent discount holiday special on websites listed in the Epik store. In parallel to all of this great Epik development, I have been working closely with my friend, and domain industry guru, Morgan Linton from Linton Investments to develop custom niche websites across many services and finance oriented verticals. In fact, Morgan has developed over 25 websites for me so far this year and I couldn’t be happier with the results!
I’m on a roll with my niche websites because of the leverage I’m achieving through smart partnerships, and will soon have over 100 active sites. As I keep developing more and more sites, I have been learning some really great SEO strategies. Today, I’d like to share just three of these SEO tips with you to help you take your own niche sites to the next level!
SEO Tip 1: Exact Match Domains Offer SEO Advantages
As someone with a portfolio of nearly 200 domain names, I’m a huge proponent of exact match domains especially with the dot com and dot net TLDs. It’s simple: If you have the exact match domain name, search engines will give your domain priority. Sure, you still have to work super hard in building out a great site, optimizing on-page SEO, and building quality inbound links (off-page SEO). However, we’re all looking for advantages over fierce competition these days and the exact match domain gives you that secret advantage! At this time, I’m really only building out exact match domains. Most of them are non-hyphenated domains, but from time to time I’ll go after hyphenated dot com domains such as Cheap-Desk.com.
Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! Just think about it: When someone links to my site PetiteJacket.net, what anchor text are they likely to use? You guessed it, Petite Jacket.
SEO Tip 2: Leverage Smart Anchor Text With Internal Links
Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. As I built out my niche sites, I’ve made it a point of using great internal linking to show search engines which terms are most important to my site. As a simple example, my article about buying a motorbike jacket links back to the homepage of my site with anchor text Motorbike Jacket.
Even on the very homepage of this site, I link back to the homepage (in the top blurb) with the same anchor text. Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. Of course, if you are leveraging an exact match domain name, the name of your site will be a highly desired term (this is why the exact match domain strategy makes so much sense).
SEO Tip 3: Create Tumblr, Live Journal, and Yola Accounts
While my first two tips are all about on-page SEO strategies, my final tip for today is an off-page one. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). However, it also doesn’t take all that much to start ranking a strong domain name. Recently, I have been having a ton of success with Tumblr, 350.com, Live Journal, and Yola. These are all great platforms that allow you to create accounts which can add great value to the user while linking back to your niche site. Just remember to post good stuff on your social media accounts, they’re an extension of your brand. So, there you have it: Three simple SEO tips that provide great leverage with minimal work!
Image of SEO Tips © iStockPhoto – Warchi