The Power of Search and Display Advertising

Oct. 28

Have you heard of Acquisio? They’re the performance marketing platform of choice for agencies. I’m a huge fan of Acquisio because they have an amazing platform and also because they truly “get it” when it comes to both search and display advertising. Their CMO, Marc Poirier, has been a search marketing conference speaker for as long as I can remember. And, he always has amazing presentations about display advertising (from which I’m constantly learning new strategies).

I’m a big fan of display advertising and view it as the natural extension of search engine marketing. Display has evolved tremendously over the years. It’s more measurable, more performance driven, and more like search than ever before. More than anything, display and search run in parallel help reinforce each other.

Today, I’m thrilled to share with you Acquisio’s brand new FREE eBook: Selling Display To Search Clients. If you work at an agency, this is a must-read eBook. I have worked with many agencies over the years and I always appreciate those agencies that understand both search and display advertising. However, even if you’re a direct advertiser, Acquisio’s eBook has equally valuable lessons. It will help you understand the value of display and implement a successful display program for your company. The situation of running both search and display is a true win-win for your company and your online marketing career!

Selling Display To Search Clients

Following are just a few of the exciting topics that are covered in Acquisio’s free eBook:

  • Display’s outstanding growth rate and it’s impact on search, with some really helpful statistics.
  • The current state of display advertising technology and metrics, the evolution of display into more of a search-type channel.
  • How you can achieve a lower CPA by combining your search and display efforts.
  • How to get started with both site and search retargeting, very cost effective advertising channels.
  • How display advertising (via branding) can generate incremental demand for your business.

Image in this post © Acquisio

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