CPATank Isn’t The Only One Dominating Email Submits

Jul. 13

Hey Everyone! PPC Ian here… I’m thrilled today to share an amazing guest post from my good friend Vito Glazers – online marketing legend, Executive Director of Incorporated Consulting LTD, and owner of CPATank. For those that are newer to the affiliate marketing industry, CPATank is one of the absolute best affiliate networks around. If you’re trying to make money online, you absolutely must sign up for CPATank. Today’s guest post is the very first guest post on PPC Ian and Vito has truly set the bar high. Without further ado, let’s jump into this exciting post about offline email lead capture…

Ian, I want to first of all thank you for giving me the opportunity to do this guest blog post with you. I was reading about your trip to Las Vegas and came across your blog on Showtime capturing Email leads through a photo booth.

CPA Tank

This couldn’t have come at a better time because just last week as Adam, Flo and myself were heading to lunch, our attention was seized by a giant wall display for one of my favorite childhood brands; LUNCHABLES!!!

Usually on Monday’s the CPATank crew sneaks out of the Watchtower to grab some lunch at the Water Tower Place shopping center across the street from our Michigan Avenue office in Chicago, IL. There is an amazing food court called Food Life that features gourmet fare inspired by some of Chicago’s top restaurants. We like going there because everyone can pick out something different and we can still eat together as a Family.

Lunchables Marketing Campaign

As we were coming up the escalator to get the food court which dominates the entire second floor, we were blindsided by a bright orange wall filled with LCD screens and images.

Keep The Smiles Coming

Basically the theme was that Lunchables was trying to raise 1 Million Pounds of Fruit to give to underprivileged communities around the U.S. They have an extremely creative ‘call to action’ right at the top of the escalator. It doesn’t say “BUY NOW” or “JOIN HERE” — it says “Keep The Smiles Coming” which makes me think some college graduate really earned his $26,000 a year with that one. I definitely wanted to keep the smiles coming, especially after seeing all the happy people who had already taken their photo and edited their face into a piece of fruit (that was the special effects they provided to keep it exciting).

Giant Lunchables Photo Wall

You can see at the top of the lifesize screens they have a running total of how much of their goal they have satisfied as well as photos of other participants from around the country. There is no better testimonial than a smiling face. Anyways, Flo was down to keep the smiles coming. She seen the camera and had to be in front of it. Smiling ear to ear we started playing with the giant camera and that stood before us.

Email Capture

So we snapped a couple shots, the last one was the best. The interface was simple to use. It was clearly modeled after the camera interface of a GIANT iPhone. I thought it was pretty awesome because my least favorite characteristic of both the iPhone and iPad are that they are too small! I want an entire 8 x 10 wall made of iPad touchscreen goodness. So I got to live out part of my dream of living in a house made completely of iPad touch screens for a few moments while I approached the camera to see what was coming next.

Flo From CPATank

Flo got a shot in that she was happy with and we were ready to go to finally “Finish and DONATE” as the touchscreen instructed us.

Flo CPA Tank

We took a step back to take in the full effect of this offline marketing setup. Keep in mind, we are still unaware that there is any catch to ‘Donating Fruit’ and we are under the impression this is here for our own personal and vain amusement.

Online Marketing Setup

I forgot what happened but Flo’s picture didn’t save on the jumbo screen so I stepped in to give it a shot myself.

CPATank Photo Wall

I took a quick photo, selected where I wanted my donation to go (Illinois, because I ALWAYS donate locally! Help your neighbor first!), and took a step back to get ready for the next step.

Vito Glazers

So finally my wacky picture is ready to be submitted and I my 10 pounds of fruit will be donated to my home state! I have done my good deed for the day and I am ready to treat myself to a lunch and now maybe even some dessert.

Vito Owner of CPATank

So not only do they now know exactly what I look like and where I want my donation to go. Things are about to get interesting.

Email Picture Photo Booth

Much like the Showtime submit Ian mentioned in the previous post, in order to get my picture Emailed to me, I have to opt in to the Email Submit. They clearly know what they are doing with the prechecked authorization to release your image to Oscar Meyer. This is very effective and targeted offline marketing. Once you enter your Email, you can “FINISH AND DONATE” and they have captured you!!

They will Donate the 10 pounds of fruit probably right around the time you get your Free iPad.

Hey everyone, it’s PPC Ian again. Wow, what an amazing guest post. Vito, I want to sincerely thank you for this great post. This is a seriously fascinating case study. Moreover, it’s a true honor to have someone of your caliber and accomplishment sharing your insight here on PPC Ian. Want to learn more about Vito and CPATank? Make sure to check out:

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Showtime Capturing Email Leads In Las Vegas

May. 16

I’m a huge fan of Las Vegas! One of my current personal goals is spending a good amount of time vacationing and working remotely from Las Vegas within the next few years. Recently, I took an amazing trip to Las Vegas with my wife. We had a great time! Also, we happened across a really cool Showtime photo booth that captures email leads. Today, I’m going to discuss both!

Another Awesome Trip To Las Vegas

PPC Ian Las Vegas 2011

My wife and I try to visit Las Vegas a few times each year. In 2010, we made it there 4 times! We typically like to go when the weather is warm, and that’s exactly why we visited Las Vegas at the end of April. While it was still a bit chilly here in the Bay Area, we enjoyed 70-80 degree weather in sunny Las Vegas.

This time, we decided to stay at the MGM Signature. It was my 2nd time at this hotel, and I highly recommend it. At the Signature, you get to enjoy all the amenities of a condo hotel. The rooms are amazing, the hotel is smoke free and quiet, but you are connected to MGM Grand and all its amenities as well. We really enjoyed the MGM pool and especially the lazy river. I’ve stayed literally everywhere in Las Vegas (Wynn, Aria, Bellagio, Caesar’s, Paris, etc.) and rank the MGM Signature towards the top of my list. It’s great if you’re going to Vegas to relax!

Showtime Las Vegas

In addition to relaxing at the MGM Signature, we did a lot of fun stuff in Vegas including shopping, eating out, a little bit of gambling, and enjoying a great show! In the picture above, you can see us right before The Lion King show at Mandalay Bay. Going into the show, I didn’t know if I’d like it, but must say The Lion King was great. The show was rather long, but definitely worth seeing. I’m also pleased to announce that I actually walked out of the casino making money this trip, always a great thing! It’s always fun coming home from Las Vegas because I now have some new clothes to enjoy as well.

My blog is called PPC Ian, so you know I’ve got online marketing at the top of my mind, even when I’m vacationing. This brings me to my next point: Email lead capture, Las Vegas style!

Capturing Email Leads Via The Showtime Photo Booth

Showtime Photo Booth

Connecting the Signature to MGM Grand is a tunnel with moving walkways. The tunnel connects to MGM right near the pool, a variety of restaurants, some shops, and a Showtime store. You can see a picture above where I’m in front of the Showtime store. We’re fans of Showtime, especially Dexter. Having a store dedicated to Showtime is a really great opportunity for branding. However, that’s not what really caught my eye.

Right across from the Showtime store, we discovered a photo booth. Upon first glance, it looked pretty standard. Then, however, we noticed it was completely free. How could this be? So, we decided to investigate and learned that it was a truly unique, interesting marketing ploy. Here’s how it works: You go in the booth, take a picture with whatever background you want, enter your email address, and then the booth emails you the picture with some special Showtime offers as well. How cool is that? We had a lot of fun, although the picture did turn out a bit crazy!

Showtime Photo Booth Dexter

I’m a huge fan of both online marketing and also offline marketing. (A while back, I wrote about a really neat WebEx offline campaign.) This is a neat case of online marketing and offline marketing converging. Basically, Showtime is capturing thousands of valuable email leads while branding their shows. Email leads are amazingly valuable. Search engines can change their algorithms and traffic levels from SEO and paid search will fluctuate. However, email leads are yours forever. For that reason, Showtime’s strategy makes perfect sense!

We’re now planning our next trip to Las Vegas and I’m thinking maybe we’ll stay at The Cosmopolitan next time. What’s your favorite place to stay in Las Vegas?

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