I’m a big fan of SEO web publishing and have developed over 30 sites that drive pure margin to my bottom line. It’s refreshing as a pay per click professional to have SEO margins of nearly 100 percent in my personal portfolio of websites. I’m also a big fan of the eBay Partner Network. I’ve been in eBay’s affiliate program back since the days it was on Commission Junction and it’s always played an important part in my affiliate marketing strategy (although less so over time). Today, I wanted to take a moment to share my September earnings on the eBay Partner Network and in particular the very volatile nature of eBay’s affiliate program.
eBay Quality Click Pricing: Then and Now
Back in November, 2009 I wrote about eBay’s brand new quality click pricing. It has been almost a year now since eBay migrated from its old model of paying affiliates based on sales and leads to paying for each and every click.
Early on, I was a fan of eBay’s new model because my earnings skyrocketed and became much more consistent. While I’m still a fan of eBay, I have changed my opinion on quality click pricing. I like the old model better. Why? My earnings have trended down sharply in recent months and volatility has skyrocketed.
In addition to trending down, my earnings have been very volatile as of late. Case in point: The snapshot at the end of this article is from my eBay partner account. While my clicks are somewhat consistent, the chart shows my earnings per day coming in at only a few bucks per day and they skyrocketing at the end of the month.
I Have Been Diversifying My SEO Affiliate Business
Over time, my Google AdSense earnings have been trending up like crazy! They have been doing especially well since Google’s new leaderboard format. I have been doing well on Comission Junction as well. In August, I had a record month on Commission Junction with nearly $1,000 in pure SEO earnings. Excitingly, I exceeded my August earnings in September. I’m also not doing too bad on ClickBank these days. I’m now trying to make Amazon Associates work, but I have a long way to go.
In addition to diversifying my affiliate earnings by program, I have also been diversifying my portfolio of domain names. I’m proud to announce that I launched five new sites in September and am on track to do the same in October.
All of this diversification is really important in terms of risk mitigation and sustainability. It’s because of diversification that my decline in eBay earnings and volatility really doesn’t impact me. The two takeaways that I wanted to leave you with:
- eBay’s partner network is great, but be prepared for some volatility.
- Whether you’re managing corporate SEM campaigns, your affiliate marketing business, or your investment portfolio, diversification is key. The graph below is first hand proof that volatility exists even in a program that’s designed to pay you per click, in a relatively consistent fashion.