Hey Everyone,
Today is an exciting day! I’m officially launching PPC Ian’s Whitepaper Series. Today, you’ll have the opportunity to download my FREE 12 page whitepaper all about buying SEM automation software. I’m launching my SEM Automation Buyer’s Guide, the culmination of years of very hard work in the SEM technology arena. Want to download my free whitepaper? Read on! Instructions follow at the end of this post, it’s easy…
SEM Automation Software

There’s no doubt about it! I’m the biggest fan of SEM automation software. Over the years, I’ve had the huge pleasure of building several in-house automation tools. I functioned in a product management role to build scalable campaign management technologies. The benefit in all of this: I learned exactly what it takes to succeed in the world of search marketing software!
Later in my career, I quickly noticed that the solutions available on the market evolved tremendously. Today, they’re far more cost effective, practical, and advanced compared to the in-house route. These day’s I’m a big proponent of buying instead of building, and was directly responsible for buying a major SEM platform at one of my recent companies. (You may wish to check out my recent video on the build vs. buy decision). The crazy part of all of this: I’m not the only one who has arrived at this conclusion! This year alone, I’ve coached at least 10 different corporate SEM teams in their SEM software audit. It seems like everyone is in the process of evaluating SEM software right now!
My Whitepaper Will Help You Buy The Right Search Marketing Software
So this all brings me to the topic of my whitepaper. When it comes to SEM software, I’ve really seen it all and done it all! I have added huge value to numerous SEM teams this year, coaching them through their buy decision. However, I’d like to scale even more and help even more search marketing teams. As such, I created an incredibly comprehensive resource for those of you evaluating SEM automation software. In 12 pages, I share my proprietary framework for completing an unbiased audit of the major SEM applications out there, arriving at the perfect decision for you and your company. Regardless of your current situation, I highly encourage you to download and read my FREE whitepaper. It will save hours of work while taking your career to the next level. If you really want to stand out as a leader in your organization and make the right software decision, my whitepaper is definitely worth your time!
PPC Ian Whitepaper Series – Sign Up Now!
The really exciting part of this all? My SEM Automation Buyer’s Guide is the first whitepaper of many. My eBook highlighting my Top 5 SEM Career Tips has been a huge success. It even landed one PPC Ian reader several job offers. As a result, I decided to launch my whitepaper series. Download my first whitepaper and you’ll automatically receive all future whitepapers directly to your email inbox. Moreover, you’ll periodically receive PPC Ian updates. It’s easy! Simply enter your first name and email and you’ll receive my whitepaper in just a few minutes. Already on my email newsletter list? My whitepaper list is actually new so you’ll want to sign up again!
Thanks so much for your support! I can’t wait to hear what you think about my new whitepaper!
Sincerely,
PPC Ian (Ian Lopuch)
Posted in: Automation, Whitepapers | Tags: ppc automation, sem software, whitepaper | Comments: 8 comments so far, join the discussion!




Three Amazing Blogs You Need To Visit
Posted by: Ian Comments: 8 comments so far
So I’m a huge fan of blog commenting. As a result, I decided to run a blog commenting contest. The contest was extremely successful and I announced the winners a few days ago. Today, I’m super excited to review the three winners: Profit Addiction, Dino Vedo, and My 4 Hour Work Week!
Profit Addiction – When revenue is not enough
I’m going to start out by reviewing Profit Addiction, the winner of my contest with an astounding 48 comments in just two short weeks! It’s no surprise that Profit Addiction won because my blog commenting strategy was originally inspired by this blog. Jeremy, the owner of Profit Addiction, is a blog commenting king. His comments started showing up everywhere and I certainly took notice.
I’m really happy to see Profit Addiction win my contest because I have been a long time fan and commentor on this blog. Jeremy’s tag line really says it all: "When revenue is not enough". I always hear about both affiliates and companies making a lot of money. However, a lot of the time, these people are talking about revenue and not dollar margin (also known as profit). Jeremy gets it right: It’s all about profit and revenue isn’t enough.
So why am I such a fan of Jeremy’s blog? Easy! Profit Addiction offers amazing case studies where he really goes into detail. Many blogs these days focus on the high level. Just think about it: If you had a winning strategy, would you share it? Not everyone would, and that’s ok! Profit Addiction, however, takes a very different approach. Jeremy goes into amazing detail about his personal online marketing tests.
As you may know from my recent review of Johnathan Volk’s Facebook Ads Guide, I’m a huge fan of advertising on Facebook. Jeremy is an expert when it comes to Facebook and provides some serious value on this topic. A few of my favorite posts about Facebook Ads on Profit Addiction:
One of the other reasons I like Profit Addiction: Jeremy really gets it when it comes to the high level attitude and strategy stuff. PPC Ian is all about corporate PPC. Interestingly, while Profit Addiction is more of an affiliate marketing blog, many of Jeremy’s posts really hit home when it comes to the corporate world. Some of my favorites: What’s Your Strategy? and Numbers Don’t Lie. I strongly encourage you to visit Profit Addiction, you won’t be disappointed!
Dino Vedo – A Young Entrepreneur Turned Millionaire
Dino Vedo, the runner up in my blog commenting contest, delivered a very respectful 26 comments! Just like Profit Addiction, Dino Vedo sports an awesome tag line: "A Young Entrepreneur Turned Millionaire". Now, if I’m trying to learn about online marketing, who am I going to listen to? Well, a millionaire certainly sounds like a great starting point!
Just like Jeremy from Profit Addiction, I have seen Dino Vedo commenting all over the Internet. For that reason alone, he gets instant points in my book. Dino obviously knows what it takes to build relationships in the online marketing community to drive volume to his blog. Recently, Dino Vedo has been updating his blog every single day, something else I respect and even envy. As a blogger, I know that involves a ton of work.
While I’m newer to Dino’s blog, I have quickly become a regular reader. I can definitely count on Dino Vedo for top notch online marketing articles that get me thinking. Following are a few of my recent favorites:
Dino Vedo, awesome work on both your blog and your comments on my blog! Everyone, make sure to check out Dino Vedo’s blog!
My 4 Hour Work Week – Passive Income & Lifestyle Design
I’m a huge fan of passive income. I love dividend-paying stocks. I love dividend-paying websites (also known as affiliate marketing). Robert Kiyosaki is my hero and I’m also a huge fan of the 4-Hour Workweek book by Timothy Ferriss. As such, I immediately became a fan of My 4 Hour Work Week, the third place winner with a solid 9 comments!
As the name implies, this site is all about building your optimal lifestyle, one filled with unlimited options. How do you have so many options, you may ask? Easy: Passive income! This blog is not associated with the official book. Rather, it’s run by Eric, a CPA at a big accounting firm. Eric discusses his personal quest to build passive income in his spare time. One of my favorite posts: Passive Income Experiments.
Whether you’re new to passive income or an old time fan, I highly encourage checking out Eric’s blog. I respect Eric very much and feel like his ambition is very relatable. In other words, it’s hard these days to find someone who is not trying to build at least a little passive income and financial freedom (via the Internet and other means) in their spare time. Make sure to follow Eric and his exciting journey! Eric, thanks for your insightful comments and congratulations! Want recommendations on even more quality blogs about online marketing? You may wish to check out my favorite online marketing blogs.
Images In This Post © ProfitAddiction.com, DinoVedo.com, and My4HrWorkWeek.com
Posted in: Blogging, Contests | Tags: blog commenting, commenting contest | Comments: 8 comments so far, join the discussion!