Last Thursday, Adobe announced their brand new Adobe Social platform. As someone who understands the complexity in managing and measuring the impact of social media first hand, I highly recommend checking out their new platform. I also recommend checking out the Mashable writeup on Adobe’s new platform. Here are some of the key benefits of Adobe Social:
- Save time and simplify social efforts
- Keep up with fans through social advertising
- Measure, analyze, and understand
- Reach out and connect
- Tailer permissions to your needs
- Gain Adobe social expertise
In parallel to their big announcement, Adobe and Econsultancy partnered to create an amazing whitepaper titled Managing and Measuring Social Media. It’s the best whitepaper I have seen on the topic, a must-read for anyone in our industry. This 32 page whitepaper offers a variety of strategic and tactical advise in managing your social media programs. Topics covered in Adobe and Econsultancy’s whitepaper include:
- Social media and brand awareness
- Social media KPIs
- Measuring and thinking about social ROI
- Integrating social media into your organization
- The role of technology in social media management
- Survey results on how large advertisers are leveraging social media
- So much more!
Social media continues to take off in the corporate world of online marketing. Whether your focus is PPC, SEO, email marketing, or any other channel within online marketing, you should become closely involved in your organization’s social media program. Some quick examples from the paid search perspective: Given the parallels between Facebook and Google AdWords, I always recommend having the PPC team manage paid campaigns on social platforms. Also, social media can be an important component of PPC landing pages. Make sure to stay up-to-date on social media trends and incorporate them into your PPC landing pages.
With the online marketing career path, it’s all about expanding your knowledge of all channels. I recommend reading Adobe’s new whitepaper to learn a plethora of great information about social media. And, big congrats Adobe on your new platform!
Image in this post © Adobe