PPC Ian’s 3-year blog anniversary is coming up at the end of October. It’s only fitting that I lead up to my blog anniversary with a post about SEM automation, perhaps my favorite topic in our exciting world of online marketing. I like to think that PPC Ian is one of the best resources online when it comes to choosing the right search marketing platform for your needs. When I first started blogging about SEM automation, I wrote a post about Four Amazing SEM Tools. Since then, the world of SEM platforms has expanded even more! There’s so much competition, both in the world of PPC platforms and also in the world of SEO platforms (a topic I have not covered yet but plan to in the future). With competition comes better choices for online advertisers like you and me! Today, I’m thrilled to highlight a brand new SEM platform called InsideVault. Before we get into the actual post, however, I wanted to share a fun picture of yours truly and the InsideVault team!
We actually took this picture last Wednesday night when I visited the InsideVault office (in San Carlos, CA) on the way home from work. San Carlos is an awesome little city and a very central location on the San Francisco Peninsula to start a new company. When I arrived, I was greeted by my old-time friends, Guillermo and Brian. I worked with these guys back in 2004-2006 at Nextag.
Guillermo and Brian gave me a tour of their awesome office and introduced me to the team. I ran into several familiar faces there. What a fun blast from the past! Right from the start, InsideVault recruited the best of the best. It’s all about the people!
After the office tour, we hopped into the conference room and actually sat at a conference room table that used to be in the old Nextag San Mateo office. How cool! I do believe the old school table will bring InsideVault good luck. (At the same time, these guys are so awesome that they really do not need too much good luck.) My hosts graciously ordered in some amazing pizza for dinner and then gave me a demo of their product.
Now, I’m not going to lie. Before I even went to their office, I was a tiny bit skeptical. SEM automation is probably one of the most saturated and competitive markets within Internet technology right now. The competition is fierce and the amount of funding is huge. I’m talking about over $100 million worth of funding across all of the SEM platforms, if I were to throw out a conservative estimate.
However, my skepticism dropped the minute the team started demoing the platform. In short: I was 110% blown away and am a major believer that InsideVault is going to be one of the hugely successful SEM platforms. What InsideVault has accomplished in the last 1.5 years is truly unbelievable. I was dazzled!
I asked Brian, “Why did you guys go into such a competitive market?” The answer was simple: No matter how competitive, we can do better! Based on my several hour demo of the platform, I can see exactly what Brian was saying. In terms of features, I believe that InsideVault has one of the most advanced SEM bidding systems around. I absolutely love the bidding, the InsideVault team really hit the nail on the head. I also believe their cross-search engine campaign management is one of the best. I’m not going to get into too much detail here because I’m not sure how much I’m able to say and how much I’m not. What I do want to say is make sure to reach out to InsideVault. Whether you’re in the market for a platform or whether you already have one, you owe it to yourself and your company to stay on top of the latest trends and advancements. We’re in the early days of search engine marketing and the platforms just keep getting better and better! Make sure to stay on top of the trends and make the best decisions for you and your company.
Over the coming months, I’m going to be blogging more about InsideVault. I’ve got some exciting projects in the pipeline with the InsideVault team and will be providing some great coverage of the platform here on PPC Ian. Stay tuned and make sure to check out InsideVault today!
Image of PPC Ian and InsideVault © PPCIan.com