About: PPC Ian

(PPCIan.com) is a top online marketing executive who has had direct P&L responsibility on over $150 million of search engine marketing spend during his 9 years in the industry. Currently, Lopuch is Vice President, Search Marketing at a large publicly traded company. Previously, Lopuch held online marketing leadership positions at Inflection.com, QuinStreet, and Nextag. Lopuch holds his BS in Computer Science from Stanford University. In his spare time, Lopuch is an avid domainer, web developer, and blogger via his company, IJL Productions LLC (IJL.net). Residing with his wife on the San Francisco Peninsula, Lopuch is passionate about empowering and educating online marketing professionals. You can follow Ian via his online marketing blog, PPC Ian.

How To Be An Agile Marketer

May. 04

Have you heard of agile software development? If you work in a technology-focused environment, it’s likely you have. While many engineering teams used to leverage the waterfall software development model, many are now transitioning to agile. Our world is moving quickly, with flexible and fast-moving companies winning the hearts of consumers. The agile framework gives software developers the ability to adapt rapidly, while exceeding the consumer’s expectations.

The Kenshoo Guide To Agile Marketing

Given the popularity of the agile framework, one starts to wonder: Can agile be applied to other disciplines, such as marketing? Today, I’m absolutely thrilled to share The Kenshoo Guide To Agile Marketing from my good friends at Kenshoo. It’s very fitting that Kenshoo published this guide because they truly embrace the agile mantra, as a company that is always innovating rapidly to lead the forefront of digital marketing technologies.

What can you expect to learn in Kenshoo’s new guide? Quite a bit, in my opinion! The guide starts off with the definition of agile marketing. Then, you’ll learn the six core values of the agile marketer. Next, you’ll enjoy studying the rise of big data and predictive marketing. Synthesizing it all, the guide ends with tips on becoming an agile marketing organization. If you’re a leader at your company and looking to take things to the next level, I highly recommend Kenshoo’s guide.

I’m always reading new whitepapers and eBooks to learn, grow my career, and add value to those around me. Kenshoo’s new guide is one that truly resonates with this scrappy, results-oriented marketer.

Images in this post © Kenshoo

Speaking At Programmatic I/O

Apr. 25

I’m a tremendous fan of public speaking, it’s so much fun and a true adrenaline rush! Recently, I had the honor of speaking at Programmatic I/O San Francisco. I co-presented with my good friend Chris Innes from SteelHouse, in an exciting session called The Agency and Marketer Connect.

As someone who’s been acquiring customers for a very long time (11-years), my favorite channel these days is programmatic. The world of programmatic advertising is evolving rapidly, infinitely complex, and the talk of the industry. Programmatic I/O is the conference for leaders in the programmatic space, and it truly was an honor to present.

During our session, Chris and I highlighted our client-agency and client-technology partnership. When it comes to cutting-edge digital marketing, great partnerships truly mean everything. It was fun presenting our strong partnership, areas of collaboration, and results!

I wanted to take this opportunity to truly thank John Ebbert, AdExchanger, and the Programmatic I/O team. Hosted at the historic Westin St. Francis hotel, I have some fun pictures from the event below.

Programmatic IO

Programmatic IO Speaking

Images in this post © PPCIan.com

Don’t Ever Burn Bridges In Business

Apr. 09

The other day, I received a strange phone call. I’m not going to go into details, but let’s just say that a professional contact/friend of many years called me and essentially burned the bridge. Now, I’m a a reasonably forgiving person, so the bridge was not really burned because I was able to save the day by being the bigger person. However, many people are not forgiving like me. I was surprised the person calling made this mistake, because it’s one that people typically learn (often the hard way) at some point in their career, never to make it again. Today, I wanted to write about burning bridges, and how you can avoid doing so! Please read on, today’s tips will greatly amplify your career and save you from the great challenges that burning bridges can cause. These tips will make you a better leader.


First and foremost, what does it mean to burn a bridge? Basically, it means acting in a way that damages a relationship that was previously professional. It means you act in a way that creates an awkward situation, sometimes irreparable. A business relationship that was once sound is now in a state of disarray. In my experience, it just isn’t worth it! This stuff will always come back to haunt you in the future. Avoid burning bridges at all costs.

Tip 1: Even if you treated in an unfriendly way, do not react back with anything other than kindness. Throughout your career, you may not agree with everything that is happening. There may be situations that seem "unfair". Some situations may even test your emotions (especially if you have been working long hours, and are low on sleep to begin with). Never, ever react to this type of stuff. You may think you’re right, but sometimes you are not. Even if you are right, do not do anything drastic. The calm, professional businessperson always wins. Keep it cool, and avoid burning those bridges. Be the bigger person, the leader.

Tip 2: Always leave on a great note! Leaving your company for a new job? Give proper two week’s notice. Be very cordial and helpful. Document everything possible. Treat your co-workers with respect. Don’t brag, keep it low-key. What about the situation where you are leaving but didn’t expect it to happen? Stay calm, and be incredibly positive and cordial. We’re in a very small world here in digital marketing (and technology overall). You will run into everyone again. And, it’s just the right thing to do, be that great professional.

Tip 3: Have a thick skin. In the world of business, things happen. I truly believe that everything happens for a reason. Have that faith and inner peace. Don’t worry if things seem "unfair". Don’t worry if things are not going your way. The very thing that is not going your way could create incredible opportunity for you in the near future. You never know what is right around the corner. Have a thick skin, and carry on. Always do what’s best for the business and you cannot fail!

Tip 4: Find great teammates and rely on each other. Sometimes you will be a mentor to others. Sometimes, others will be a mentor to you. Build that strong team. Build that support network. When you surround yourself with great leaders, you cannot go wrong. There is true strength in numbers.

Tip 5: Think about the long term. Business is all about the big picture. Act in your best interests and your company’s best interests from a long term perspective. Take time to think before doing anything!

Tip 6: Be humble. There are a lot of high-powered professionals reading this blog. Smart, successful people got where they are for a reason. They are great at what they do! No matter how smart you are, however, remember that you can always be wrong from time-to-time. By staying humble, you will always be in that mindset of avoiding danger. Treat every single day like it’s your first day at work.

Tip 7: Be ready to forgive yourself and others. Stuff happens. People make mistakes (including you and me). Remember how I started this post? If you can be the bigger person and build a practice of forgiveness (of course if circumstances allow for it), you will make the business world a better place. You will also amplify your own quality of life. That said, you can forgive, but that doesn’t mean you need to forget. When someone burns the bridge, you can always reserve the right to remember what happened.

Hope these tips help, everyone. It’s all about the people. Forge those world-class business partnerships and they will pay dividends for years (and decades) to come!

Image of Challenge © iStockPhoto – iqoncept

Speaking At The Marin Software All Hands Meeting

Mar. 04

If you’ve been reading PPC Ian for a while, you know that I’m a tremendous fan of Marin Software. Marin Software is an incredible digital marketing platform for enterprise-level marketing professionals, teams, and agencies. Continuing their rapid trajectory of growth and success, Marin just acquired social media platform Social Moov.

Ian Lopuch and David Yovanno

As a long-time client and enthusiast, I recently had the incredible honor of presenting at Marin Software’s all hands meeting. Presenting at their headquarters in San Francisco, to the right is a picture of yours truly and David Yovanno, CEO of Marin Software. I cannot thank David and Marin enough for the great opportunity! It’s motivational moments like these that I truly cherish. The goal of my presentation: Thanking the entire Marin Software team for everything they do to make my life better!

I wanted to take this opportunity to highlight the importance of building strong business partnerships. In the world digital marketing, we work in a truly unique space with amazing people. I view my strongest partnerships as friendships. Thanks Marin for being an amazing partner and friend!

Ian Lopuch Marin Software Presentation

Images in this post © PPCIan.com

Fun Times At The Crunchies With Yahoo!

Feb. 10

Last week, I attended the 8th annual Crunchies with my good friends from Yahoo! Hosted at Davies Symphony Hall in San Francisco, the Crunchies is the Oscars of the technology industry. It’s all about honoring the best innovations in technology from the past year. I had a blast at the event and wanted to share today some of my big takeaways.

Ian Lopuch Crunchies

First and foremost, it’s good to be in digital marketing. It’s good to be a valued Yahoo! partner, the premium sponsor of this event and so many others. Yahoo! really knows how to treat their top partners. I’m talking about a special VIP lounge with amazing food and drinks. I’m talking about the best seats in the house (we sat in a balcony suite right next to the stage, and right next to some of the most important people at the entire event). I’m talking about an exclusive pre-party and after-party. Thanks to Yahoo!, I really had a special time.

Second, it’s all about the networking. In our industry, we all work such long hours. It’s easy to lose sight of the relationships and networking side of things. I’d like to argue today that it’s all about the people and networking. I have built a truly lasting relationship with the incomparable Yahoo! team over the years, and this relationship has added true value to my career. More than that, it’s just plain fun to spend time with great people! Yahoo! has a really special and talented team, and I learn so much every time we hang out. Get out there and invest in your business partnerships, they might just turn into friendships!

Third, it’s important to take time to be inspired. This event honored some seriously incredible accomplishments. I’m a tremendous fan of Customer Acquisition marketing because this career offers so much responsibility. It’s just like being a "Mini CEO". I’m talking about responsibility over: P&L, strategy, huge budgets, large teams (in many cases), technology platforms, cross-functional work, new ideas, growth, results, and so much more. Awards shows like the Crunchies are the perfect time to get inspired. In an inspired state, we all bring our best ideas and work to the table. Combine the overall inspiration of the event with an inspiring premium sponsor (Yahoo!), and I left ready to do my best work ever!

Thanks, Yahoo!, for an amazing VIP experience, and for being the best partner ever!

Hanging Out At the Yahoo! VIP Lounge

PPC Ian and Yahoo at the Crunchies

Images in this post © PPCIan.com