About PPC Ian: Business and Marketing Executive

Oct. 26

Hello,

I’m Ian Lopuch (also known as PPC Ian), and I’m thrilled to welcome you to my blog. I’m excited to share a little bit about myself, my blog, and my purpose blogging here at PPC Ian. Thanks so much for visiting and reading, it means the world to me!

Sincerely,
Ian Lopuch (PPC Ian)

Who’s PPC Ian? Career Overview

Ian Lopuch (PPC Ian)

I’m a Silicon Valley business executive and general manager, with deep roots in technology. I’m also an investor with a lifelong obsession for cash flow. Whether I’m leading complex digital marketing programs with $30 MM+ annual budgets, integrating cutting-edge technologies, hiring and coaching large teams, or acquiring and developing commercial real estate properties, I take charge of all with the mindset of an investor.

I have 11+ years experience acquiring, developing, and retaining customers in competitive markets. Some consider me the "go to guy" in corporate Silicon Valley for complex marketing campaigns and challenges. While my current role spans marketing, commercial real estate development, business development, technology, and executive leadership, my roots will always be in digital marketing.

After graduating Stanford with my BS in Computer Science, I entertained a variety of different career trajectories. Digital marketing resonated supreme, as a way to balance my technical, business, investing, entrepreneurial, creative, and people skills. After starting as PPC Marketing Associate at a startup, I worked tirelessly delivering staggering results (acquiring customers at low CPA) for my employers NexTag (acquired by Providence Equity in 2007 for $1.2 billion), QuinStreet (went public in 2010), Inflection (sold Archives subsidiary to Ancestry for $100 MM in 2012), and eHealth (Nasdaq:EHTH). Fast-forward 11+ years and hundreds of millions in marketing dollars invested efficiently, and digital marketing has been my springboard to being Partner at a real estate development and investment firm.

A someone who’s known for typing so hard and so fast that the entire building shakes, I’m one of the highest energy professionals around. I’m always looking for scrappy hacks and optimizations to drive more customers at low CPA. When I’m not in the details, I thoroughly enjoy leading, mentoring, and growing careers. Having been through bad times, good times, and amazing times, I have the breadth of experience to navigate large teams through just about any challenge imaginable!

I’m known as a collaborator, a nice guy. I thrive in team environments where everyone is aligned towards a common goal, placing team above self. In my early days, you may have found me bragging from time-to-time. These days, I can’t stand all the bragging noise that surrounds us, and I’m exclusively focused on plain, simple, good work.

I love what I do because I wear so many hats. An entrepreneur at heart, I employ a scrappy, agile approach to everything I do. On the typical day, you’ll find me striking new partnerships, identifying investment opportunities, building massive models, integrating complex technologies, optimizing marketing programs, testing the latest innovations, presenting to large audiences, planning budgets, analyzing financial results, motivating my team, making difficult decisions, working around the clock, and delivering results!

Want to learn more about my career? Make sure to check out my LinkedIn (and don’t hesitate to connect). Want to learn even more? Check out the posts tagged as Ian Lopuch here on PPC Ian. Most of those posts highlight my speaking engagements, such as my presentations at Stanford Graduate School of Business.

What’s This Blog All About?

Launching with my first post on October 29, 2009, I’ve sure come a long way. The past 6-years have been an amazing whirlwind of learning and growing. When I first started PPC Ian, I was mainly focused on PPC (or pay-per-click) marketing. Then, I became a marketing expert across all channels, online and offline. Now, I’m a business executive, general manager, and investor. I have matured as a person, business leader, and marketer. If you’ve been reading for a long time, or go back and read some of my earlier posts from the library of 400+ blog entries here on PPC Ian, you’ll see my transformation right before your eyes. It’s all about learning, and that’s exactly what I’ve done, and what I continue to do.

That said, some things never change! I originally created this blog with the charter of empowering and educating pay per click professionals. I noticed a multitude of blogs about the tactical details of campaign management. However, I noticed a lack of blogs about the tough challenges that come with this intense career path. I set out to provide real career advice to anyone interested in pay per click marketing. Fast forward 11+ years, and I’m still at it. I’m still here for you. I’m here to empower and enrich! While my scope has expanded beyond PPC, the core of my purpose is still the same. PPC Ian is my scalable solution to helping as many careers as possible. While we all have to learn some lessons the hard way, my mission here is to make things easier for everyone reading!

Some of you have asked, why not do a rebrand? Iā€™m not only about PPC anymore, after all. I just really like the name PPC Ian, and so many people know me as PPC Ian. My name is here to stay!

Fun Facts About Ian

PPC Ian and Nicole

I’m married to the most amazing, beautiful, smart woman ever, Nicole Lopuch. Without Nicole, I don’t know where I would be today. Behind every great man is an even greater woman, and that’s truly the case with Nicole. Nicole’s support has shaped so much of who I am and where I have gone in this amazing career and life. Nicole and I are truly the dream team. Nicole is Director, Product Marketing at one of the fastest growing startups around. She was even featured in Mashable as an early employee! I’m so proud of Nicole and consider myself the luckiest guy around.

I really enjoy rap music. Iā€™m a true connoisseur of rap and hip-hop music. I once did a post about how rap music drives my online marketing. This post was a long time ago, but you’ll still find me listening to rap music as I work through complex problems! As I write this post, I’m listening to Big L (MVP Remix). I find Big L as a very fitting soundtrack to the about me page of Ian Lopuch’s blog (L for Lopuch).

I am absolutely obsessed with cash flow and passive income. Whether it’s dividend-paying stocks, commercial real estate, peer-to-peer lending, starting businesses, or really any other clever way of developing sustainable cash flow, you’ll find me there. From time-to-time, you’ll find me blogging here on PPC Ian about cash flow and personal finance.

Hawaii is my favorite place in the world (and Nicole’s too). You’ll find Nicole and I traveling all over, with Hawaii being our favorite. Some of my favorite posts here on PPC Ian are all about our travels.

I’m passionate about so much: Interior design and organization, cars, golf, and running. Life is all about balance!

Thought Leadership

Also, please check out my LinkedIn for links to my whitepapers and publications.

Avatar of PPC Ian © PPCIan.com (An IJL Productions LLC Website)
Image of Ian and Nicole © PPCIan.com (An IJL Productions LLC Website)

38 Comments

  1. Kinjal says:

    Hi,
    I found your blog (I am glad I did) yesterday when searching for ppc job interview questions and read some very useful posts. I was a web developer in a small company and doing affiliate marketing (mainly PPC) in my spare. But then in Oct 2009, my company gone bust and I started doing affiliate marketing for full time thinking that I would also achieve the same success as other big affiliates. But things are not working as I was expecting and if you know about CPA affiliate marketing then it’s bit shady and my soul doesn’t want to bepart of it. So I decided to get back in the corporate world and start searching a job as ppc marketer. I am in this space for about 18 months, had some successful campaigns but everything mainly done in my spare time and I am not sure if a company looking for ppc marketer would like this or not. But I have decided to go for it, try my best and climb the corporate ladder. I am sure your blog would help me a lot (added it to my rss feed). Thanks for the help!

    Kinjal

  2. Ian says:

    Kinjal,
    Thank you so much for visiting my blog and for the comment! It’s really great to hear about your career path from web developer to affiliate marketer to corporate PPC marketer. Given my computer science background and passion for affiliate marketing (for testing new strategies), I can totally relate to your career path. I wish you the absolute best and please don’t hesitate to reach out if I can help you in any way. Thanks again!
    All the best,
    Ian

  3. Great post Ian. Of course, I have a strong bias for fellow Stanford alums! I like your specialization – it’s great to be very good at one thing. You write very well and I can see your enthusiasm – keep up the writing and good luck with everything.

  4. Ian says:

    Shankar,
    Thanks so much for the kind words! I truly appreciate it. I’m looking forward to checking out your blog, it looks quite interesting. It’s always great to meet a fellow Stanford alum, let’s stay in touch!
    All the best,
    Ian

  5. All I can say is WOW…….Congratulations…..Wishing you more success.

  6. Ian says:

    Infopediaonlinehere,
    Thanks so much for the comment and for visiting my blog. Wishing you all the success as well!
    Best,
    Ian

  7. Pat says:

    I love your blog! Know you from Volk’s interview. Thank you for sharing your experience in corporate SEM.

    Regarding your mention of MBA, is it now a required degree in corporate culture? I don’t know what I’m going to major (at Stanford). I love CS, but would it hinder my business opportunity like pursuing an MBA? I am also excited by business (mostly entrepreneurs) and also economics.

  8. Ian says:

    Pat,
    Thanks so much for the question and for visiting PPC Ian! I really appreciate it. You bring up a super question. In my opinion, an MBA is not required to excel in the corporate pay per click world. I have risen to the Director level at a leading public company in only five short years without an MBA, something I’m quite proud of.

    My take on the MBA: It’s potentially a great option if you’re able to do it while working, but if you’re going to take two years off I would probably recommend against it at this point for someone in the PPC world. Right now, the PPC industry is at its strongest growth trajectory. Put another way: The career opportunities at this point are once in a lifetime and won’t be here forever. In my case, I just can’t rationalize taking two years off to get my MBA because I feel like I’d miss that window of opportunity. At the same time, please don’t get me wrong, it’s my full intent to get an MBA in the future. This is a very valuable degree and can only help one’s judgment in the world of corporate people management and strategy. It’s just a matter of timing!

    In terms of your undergraduate degree, it all comes down to your passion! I actually started out in economics because I love stocks. I didn’t really like it so I decided to minor in economics while majoring in computer science, my true passion. By following my passion, I was able to excel well beyond my expectations. In terms of bringing it back to PPC, I have seen people from many different educational backgrounds succeed. Some of the top disciplines that can really help with PPC: engineering, computer science, economics, business, physics, mathematics, and accounting. Basically, anything that involves numbers and analysis. These days, many businesses are focused on the Internet. For that reason, you can totally go the techie route (CS), get a job in PPC, and still go back for your MBA later in my opinion. I personally feel like this is an amazing story to tell on one’s MBA application. Also, as a Stanford student, you really can’t go wrong with any major at such an excellent school. :-)

    Thanks again for the question and please don’t hesitate to reach out if I can be of assistance in your online marketing career!
    All the best,
    Ian

  9. Pat says:

    Thank you for your quick reply Ian! It really helps me decide a lot.

    I’m reading your blog posts to find out more about PPC and, since I’m more into Facebook ads and other traffic source, why it’s a “once in a lifetime” opportunity. Hopefully I’ll launch PPC campaigns again.

  10. Hey Ian! Can’t remember where I saw this or if I am making it up but did you say you live in San Francisco?

    Thanks,
    Jonathan Volk

  11. Ian says:

    Hey Jonathan,
    You are not making it up! :-) My wife and I actually live on the San Francisco Peninsula. The company I work for has offices in SF and Mountain View so I’m splitting my weeks between SF and MV (typically in SF 3 days/week and MV 2 days/week). I believe you’re in this area, right? We should certainly catch up one of these days! Thanks for visiting my blog!
    All the best,
    Ian

  12. Ian, it sounds like you have a ton of experience, and reading all of this about you really makes me want to go back and read everything you’ve written so far. I’ve struggled a bit with making money from PPC (mainly with CPA offers), so I’m hoping I’ll find some helpful tips on your site. I don’t doubt that I will. Keep up the good work.

  13. Ian says:

    Eric,
    Thank you so much! I truly appreciate your visiting my blog and the kind words. If you have any questions at all, please don’t hesitate to reach out. I really hope I can help in your quest to learn about PPC. I’m also very much looking forward to checking out your blog.
    All the best,
    Ian

  14. Annie says:

    Hi Ian,

    Not sure if you remember me, but I worked with you and your team when I was in the search department at Microsoft! Funny to run into your site – glad to see you are pursuing great things. Keep up the blogging, I’ve enjoyed the few posts I’ve skimmed thus far.

    Best,
    Annie Katrina Lee

  15. Ian says:

    Annie,
    Thanks so much for visiting my blog and for the comment! I definitely remember working with you. I’m looking forward to reading your blog as well, it looks awesome. Thanks again!
    All the best,
    Ian

  16. Harshad says:

    You look like this guy in lot of your pics – http://www.google.com/images?q=vidhu+vinod+chopra… Any connection back in India šŸ˜›

  17. Ian says:

    Harshad,
    Thanks for the comment! I No connection back in India, but definitely a good person to look like, seems like Vidhu Vinod Chopra is quite the successful director and producer.
    All the best,
    Ian

  18. Navya says:

    I am so glad to view this post! All your experiences are really lessons to us and I am so inspired by reading this. Your transition from a student to the Director is really a great inspiration to every one of us!

  19. Ian says:

    Navya,
    Thanks so much for visiting my blog and for the kind words! I truly appreciate it. :-)
    All the best,
    Ian

  20. Darren says:

    Ian,
    I have been learning all that I can about SEM for over a year now and am a HUGH believer in how it can help any business grow rapidly no matter the size of the business. I recently started a SEM business (on the side from my day job) LinkCaffeine in Dec 2010 /Jan 2011 – I look forward to reading all about how you have become successful and I plan to help as many businesses as I can succeed over the internet.

    Thanks for the encouraging video and information!

    PS – Nice ad on facebook that’s how I found out about you. I know you’d appreciate to know how everyone stumbled upon your Blog.

    Continued Success,
    Darren

  21. Ian says:

    Darren,
    Thanks so much for the comment! :-) I truly appreciate it. Also, big thank you for letting me know you found me via Facebook. I have been investing significantly more effort in my Facebook advertising lately and it’s great to see it paying off. I just checked out your site, great work. Thanks again!
    All the best,
    Ian

  22. Darren says:

    Thanks Ian!
    If you have any suggestions on my site please let me know šŸ˜€ – Yep great facebook ad I know the CPC isn’t the cheapest on there but I definitely get the vibe of passion. Great stuff on the site too thank you for all the valuable information from the e-books!

    PS – Everyone reads a PS
    PPS – Connect with me on LinkedIn šŸ˜‰
    http://www.linkedin.com/in/linkcaffeine

    Thanks again,
    Darren

  23. Ian says:

    Darren,
    Thanks once again! I truly appreciate the positive feedback. Let’s definitely connect on LinkedIn! :-)
    All the best,
    Ian

  24. jeffrey says:

    Hi Ian,

    I came across you at john chow’s blog. Your story is really quite inspiring and you’re indeed an overachiever. You sound like a humble man and your writing is excellence.

    Other than ppc, do you excel in other type of marketing? seo …

  25. Ian says:

    Jeffrey,
    Thanks so much for visiting my blog and for the kind words! :-) I truly appreciate it. I’m glad all my blog commentating over at John Chow is paying off. While my roots are PPC and that’s my core area of expertise, I also consider myself an expert in SEO, social media, display advertising, blogging, email, and other channels within the world of online marketing. I’m definitely always learning and can’t get enough of Internet marketing. Lately, I’ve enjoyed blogging about some of these topics other than PPC, even though the name of my site is PPC Ian. Thanks again!
    All the best,
    Ian

  26. Kate Kutny says:

    Ian, I really liked watching your video. Your wife did a beautiful job making it. I love the wedding photo of the both of you, its really pretty :) Congrats on your success with everything!!

  27. Ian says:

    Kate,
    Thanks so much for the kind words! :-) I truly appreciate it! Thanks again and great work on your blog as well, it’s awesome!
    All the best,
    Ian

  28. Mars Davis says:

    Ian,
    Thanks for sharing your story! Its inspiring. I look forward to reading your blog and learning more about PPC. Cheers, Mars

  29. Ian says:

    Thanks so much Mars,
    I very much appreciate the comment and kind words! Thank you for reading, I sincerely appreciate it.
    All the best,
    Ian

  30. Nice meeting you here, Ian. I have Computer Engineering background and doing software for living in Bay Area. Recently, I am just interested in learning various SEM, SEO, and Online Marketing as a hobby and personal interest. Great to see you working on SEM in this capability full-time. It’s a new trend and great career.

  31. Ian says:

    Hi Kent,
    it is quite nice to meet you as well. Thank you for the kind words and for reading PPC Ian. I couldn’t agree more about SEM as a career. Such a new and exciting field. Thanks for all the comments!
    All the best,
    Ian

  32. Sid says:

    Hi Ian,
    It’s been pleasure working with you in QuinStreet. Although, I was not directly reporting to you but, we shared a healthy work relationship. You’re one of the finest mentors anyone can ask for and I had the pleassure to have you early in my career. I look forward to working with you in future.
    Cheers,
    Sid

  33. Ian says:

    Sid,
    Thanks so much for the kind words, I cannot thank you enough. :-) It was a true pleasure working with you at QuinStreet. You too are a true online marketing professional and an asset to any team. Definitely hope we get the chance to work together soon.
    All the best,
    Ian

  34. Vanya24 says:

    Hi Ian! I started my first entry-level PPC job a few months ago (in-house at e-commerce company) and what drew me towards it was the combination of different aspects: analytical, commercial and creative, a bit like you said.
    I was also a “valedictorian” at my school (in my country we have a different name) and attended an elite university, but the typical prestigious career paths looked dull to me. I really enjoy PPC, though due to my educational background in international relations I wonder whether after 5-6 years I might be able to switch to non-corporate level (government, diplomacy, etc.). Probably depends on each different country… but do you have any insights?
    Vanya

  35. Larry says:

    Hi Ian.. Really I impressed man.. All the best and congrats too.

  36. James says:

    You are a very genius person Ian.. Here after you are my role model in my life..)

  37. Phil Segal says:

    Hi Ian,

    Interest story – mine is very similar. I actually worked at Shopzilla, so Nextag was our arch nemesis :). I also moved on for a substantial salary increase from an unsolicited Linkedin recruiter contact (I receive 2-3 of those a week since working at Shopzilla). I’m now successfully consultanting and working remotely with a healthy book of business. It’s the life!

    Phil

  38. PPC Ian says:

    Phil,
    Thank you so much for the comment, it is truly great to meet you. :-) I’m a huge Shopzilla fan, you guys were truly great competitors. Way to go building your consulting business, this certainly is an amazing career and life!
    All the best,
    Ian

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