The longer I’m around, the more and more I realize it’s all about the people. And, there are few better companies in terms of people than Acquisio, the performance media platform of choice for agencies. Case in point: Acquisio Gives Back by raising over $37,000 for the kids. I have been friends with the Acquisio team for a number of years.
I’m always looking for opportunities to share my perspective on digital marketing blogs other than my own. It’s a ton of fun to write for new audiences and extend my reach. When the opportunity presented itself to contribute to the amazing Acquisio blog, I thought I’d write a piece related to the holiday shopping season, and really any business that faces dramatic seasonality.
Do you work for a company that has seasonal highs and lows? Are there times of the year where you do all of your business, and other times of the year where things are really slow? Are there times of the year where conversion rates are great, and other times where conversion rates are low? These types of businesses tend to lend themselves to start/stop cycles in terms of digital marketing. I’m talking about pausing and unpausing accounts and campaigns.
My guest post is catered to these types of businesses. It’s all about Reactivating Dormant SEM Accounts. In addition to reactivation tips, I also include tips for safely "pausing" accounts during times of seasonal lows. Pausing/unpausing is one of the riskiest activities in Search. However, I’ve become a pro over the years, and sincerely hope my tips help out. Head on over to Acquisio today and check out my guest post. I hope it’s helpful and wish you an amazing holiday season!
Image in this post © Acquisio