Did you notice that I redesigned my blog just a few months ago? In addition to an overall facelift, I wanted to take a mobile-first, responsive design approach. So far, the results of my redesign are great, both from a quantitative/data perspective and a qualitative one too. I hope you noticed and like it too!
Mobile design and optimization are top-of-mind for PPC Ian in everything I do. Whether we’re talking about websites, landing pages, or even marketing creative, it’s all about mobile. When it comes to mobile marketing and mobile design, I’m always learning by testing, sharing strategies with others in the industry, and reading great whitepapers.
I am absolutely thrilled to share with you a free guide from my good friends at 3Q Digital (yes, the amazing agency that just hosted their Digital Marketing Summit at Levi’s Stadium). Today, I’m going to review 3Q Digital’s Mobile Optimization: Reflect User Intent In Site Design.
The guide starts out with some staggering statistics, ones that speak volumes about the mobile opportunity:
- U.S. adults averaged 2.8 hours per day on their mobile devices in 2014
- Mobile advertising spend is up 34% year over year (outstripping desktop growth)
- At the end of 2014, 2.1 billion people owned smartphones
Next, 3Q’s guide transitions into four mobile mistakes. Each mistake contains great detail and great examples of companies making the mistakes, and also those gracefully avoiding the mistakes. 3Q is careful to not only illustrate the mistakes in great detail (with screenshots and analysis), but also solutions with equally clear examples and insights. The guide will help you visualize your own strategy, avoid these mistakes, and turn industry mistakes into opportunities for your business.
My favorite mistake would be Mobile Mistake #3: Not reflecting user device mentality in funnel position. This one really resonated with me because the mobile-first approach is not just about optimizing your homepage. It’s about optimizing every single possible mobile experience with your brand, both on-site and off. These days, the best marketers are segmenting their consumers to a very granular level, a level where it’s almost like one-to-one marketing. Every single personalized experience needs to have a mobile-first approach.
I was especially impressed that Craig Weinberg, VP of Mobile Strategy at 3Q Digital co-authored this whitepaper with Dylan Dullea from Method Hill. Craig just spoke at the 3Q Digital Summit. In fact, you will find knowledge from Craig and team in my Insights From The 3Q Digital Growth Summit.
I highly recommend downloading 3Q Digital’s Mobile Optimization Guide. It’s free and packed with knowledge that is sure to transform your own mobile strategy. Thanks 3Q for another amazing guide!
Image in this post © 3Q Digital