Just a few days ago, I posted my first video entry: Who Is PPC Ian? I’m really thrilled that it took off and already received over 250 views on YouTube in just a few short days! As promised, today marks my second video and I expect to post quite a few more over the coming months! I’m excited today to discuss my deep experience with pay per click automation build versus buy decisions.
If you read my Pay Per Click Automation post or Interview With Matt Lawson from Marin Software, you know I’m a huge fan of PPC automation. As someone who’s been through the decision many times and who has a Stanford Computer Science degree, automation is consistently top of mind for me. In my opinion, PPC automation is an absolute no-brainer for horizontal organizations with keyword sets spanning many different verticals (such as product shopping, financial services, education, home services, real estate, and more). However, I’m also a fan of automation for vertical organizations (those that are the 800 pound gorilla in their field) as well, those that have deep expertise within a very focused vertical.
Over the past few months, I’ve been on the phone with many folks in the pay per click industry right in the middle of the build versus buy decision. I know it’s a top priority for many large PPC organizations right now as teams are looking for the next big growth (and efficiency) driver. I truly hope my video helps in your personal decision. I know more than anyone that there’s no perfect decision that fits all organizations – Every time I’ve made this decision the outcome been a little different. Today’s video presents three thought points that will help you and your team work through your personal decision. As always, please don’t hesitate to contact me with questions and feedback, it’s always a pleasure to hear from you guys.
PPC Ian (Ian Lopuch)
P.S. Huge thank you to my beautiful wife Nicole for shooting, editing, and producing this video!
Video "Pay Per Click Automation Build vs. Buy" © PPCIan.com (An IJL Productions LLC Website)
Image of Automation Factory © iStockPhoto – belknap