Great Online Marketing Networking Tips

Nov. 18

I’m a huge fan of search marketing careers. In this business, networking is super important. Just a few months back, I wrote about PPC Networking Tips. Today’s post is a continuation of the networking theme and offers some fresh and new online marketing networking tips. I hope these tips help take your networking to the next level.

PPC Ian Yahoo Lunch

Lunch at Cascal, Mountain View With Yahoo!

  • Invest time in high-leverage relationships. Relationships in any business have different levels of leverage. Some partners are super busy and don’t have as much time to network. This is totally ok, as we all get busy. Other partners, however, are all about networking. You really want to invest where you will get the most leverage (and this may change over time depending on people’s schedules and ability to network). I have always viewed Yahoo!, for example, as an amazingly high leverage partnership. When it comes to partnerships, they are the best of the best. They always make so much effort to help their partners in any way possible. As such, this is a relationship that is always top of mind for this online marketing professional.
  • Attend happy hours and company events. Online marketing is truly a cross-functional career. As SEM professionals, we work with so many different departments (literally all departments). As such, I try to make all possible happy hours. This is a fun way to truly get to know others in your company. It’s a great way to learn how you can work together as a team to achieve amazing results.
  • Travel to different office locations. Do you work at a large company that has multiple offices? Try to visit them all! This tip really ties into the last one. As a cross-functional discipline, it’s all about building solid relationships throughout your company. Visit different locations in-person and you will build amazing relationships.
  • Host events for search engines and partners. We are truly blessed in online marketing. We get to go to so many fun events planned by our friends at search engines. In just the past few weeks, I enjoyed amazing events with Google, Yahoo!, and other partners. Recently, I have been thinking about ways to give back. Why not give back and host the events for a change? Your partners will truly thank you!
  • Plan team events such as hikes and community service. We all work so hard, and it can truly help break things up by taking off some fun time for team events. Networking with partners and other departments is truly important. Networking with your own team is paramount.
  • Plan team offsites. This tip is really a continuation of the last one, it’s all about networking with your own team. However, you can also make team offsites about networking with key partners. Consider inviting key partners to your offsite for the ultimate networking opportunity!
  • Leverage social media to build key relationships. I mentioned LinkedIn in my last post about networking, and today I wanted to highlight Quora. I wrote a post a while back about how I’m Answering Online Marketing Questions On Quora. I have found Quora to be a super social network for building true relationships within your industry.
  • Send holiday cards and gifts. I wrote a post last holiday season about how Online Marketing Holiday Gifts Rule. Gifts truly do rule and they are critical for networking. Even if you don’t have a huge budget, it’s the thought that counts. With the holiday season on its way, make sure you get cards and gifts for your most important partners.

Image of Lunch With Yahoo ©

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