Public Speaking

PPC Ian Speaks At Google

Posted by: Ian Comments: 9 comments so far

Mar. 31

I’m really excited right now because I spoke at Google today. It was quite the honor and my second time speaking at Google (I spoke on a panel back in 2009 at Google’s Client Ad Forum). Today, I spoke for one hour to a group of 20 Google employees across marketing and product management, an event called Client Connect. I want to sincerely thank James and the Google marketing team for arranging this event, it was a true honor in my career.

Corporate SEM Offers Great Speaking Opportunities

PPC Ian with Ryan and Rich From Google

My presentation today spanned one hour, and that hour flew right by! I focused on industry trends, predictions for the future of digital marketing, and opportunities for both advertisers and Google. Throughout my presentation, I had the great opportunity to interact with amazing Google employees and field some seriously great questions! While I’m not able to share the presentation here (it’s confidential to my employer), I wanted to write a quick post to call this out as a major advantage of the corporate SEM career path.

Just in the last year, I spoke at Stanford Graduate School of Business in May, I spoke at Stanford Graduate School of Business in January, and now I spoke at Google. If you’re into public speaking and giving back to the industry (I sure am), search engine marketing is an amazing career path to consider. It’s because of the corporate SEM career path that these speaking events presented themselves.

Google Is Amazing

I wanted to close out by calling attention to Google. I couldn’t be more impressed. My account management team (Ryan and Rich in the picture above with me) in addition to all the attendees to my presentation are truly top notch. Google is innovating so quickly and I really can’t get enough of it. They’re one of the best partners ever and it’s a true pleasure working with the Google Financial Services team. I’m looking forward to my next public speaking opportunity for sure.

Image in this post © PPCIan.com

Posted in: Career | Tags: google, public speaking | Comments: 9 comments so far, join the discussion!

Video: Stanford Graduate School of Business

Posted by: Ian Comments: 16 comments so far

May. 13

Hello Everyone,

In my last post, I highlighted my presentation at Stanford’s Graduate School of Business. The presentation went extremely well and spanned two action-packed hours of PPC, SEO, and more. I’m definitely proud of this milestone.

Today my friend David Rogier, VP of Stanford GSB’s Entrepreneur Club, uploaded the video of my presentation to the Entrepreneur Club’s website! You can check out my online marketing presentation by visiting the Entrepreneur Club’s website or by simply watching it below!

I sincerely hope you find it helpful. Also, I wanted to close out by sincerely thanking Stanford GSB, the amazing organizers of the event, everyone who attended, and of course everyone reading my blog!

All the best,
Ian Lopuch (PPC Ian)

PS – As mentioned in my last post, my PowerPoint presentation is available for free! Simply sign up for my free PPC newsletter by entering your first name and email address in the top right corner of this page or by visiting my PPC newsletter page. You’ll receive my Stanford GSB presentation in addition to my eBook featuring high leverage PPC career tips, all for free! I recommend following along with the PowerPoint as you watch the video. Don’t have enough time to watch the full two hour video? You may wish to scan the PowerPoint and then fast forward to the sections of the video that are most interesting to you! Thanks again!

Video "PPC Ian’s Stanford GSB Presentation" © PPCIan.com (An IJL Productions LLC Website)

Posted in: Campaign Tips, Featured, Videos | Tags: ppc tips, public speaking, stanford gsb | Comments: 16 comments so far, join the discussion!

My Stanford Graduate School of Business Speech

Posted by: Ian Comments: 7 comments so far

May. 12

Hello Everyone,

I couldn’t be more excited! I just got back from one of my best presentations ever! I spent two full hours at the Stanford Graduate School of Business educating students about online marketing. I specifically presented on PPC and SEO and couldn’t be more thrilled with the outcome. (Fast Forward: I provide info at the end of this post on how you can download my PPC and SEO PowerPoint presentation.)

Ian Lopuch Speaking

However, before we get into the details, I want to start out by sincerely thanking Stanford GSB’s Entrepreneur Club, Center for Entrepreneurial Studies, Marketing Club, and the High Tech Club, the organizations that sponsored my event. In terms of people, I want to sincerely thank:

David Rogier – VP of the Entrepreneur Club and Resident at the Center for Entrepreneurial Studies. David organized my event and I can’t thank him enough!
Tia Gao – Co-President of the High Tech Club
Kate Gronso – VP of the Marketing Club
Brendan Marshall – Co-President of the Entrepreneur Club
Tony Hsieh – Co-President of the Entrepreneur Club
Ibrahim Elbouchikhi – Co-President of the Entrepreneur Club

I short, the folks mentioned above are none other than amazing. I was blown away by Stanford GSB’s leadership team. I’m very excited to have some new friends.

As you may know, I graduated from Stanford back in 2004 with my BS in Computer Science and Minor in Economics. In my opinion, Stanford is the best university out there! When VP of Stanford GSB’s Entrepreneur Club David Rogier invited me to speak at Stanford, I just couldn’t pass up the amazing opportunity. As you may know, I’m really big on goals and a big public speaking event is on my list of 2010 goals. I’m extremely excited that this event allowed me to complete my goal (and then some!). Over the past few weeks, I have been working very diligently on my presentation, one that provides actionable tips to optimize PPC and SEO online marketing campaigns. All of the students in the audience have businesses they are trying to launch. I hope that my PPC and SEO strategies help launch their dreams!

During my presentation, I was very thrilled to see an engaged audience for two full hours. How awesome is that! It really was amazing how fast time flew by. Moreover, I was floored with the awesome questions that the attendees asked. This level of interaction really made my presentation fun. It’s hard to find a sharper audience than Stanford GSB students, in my opinion.

For all PPC Ian readers out there, I want to make my PowerPoint presentation available for your viewing! As such, (in addition to my free eBook) my Stanford GSB PowerPoint is now free when you sign up for my newsletter! All you have to do is enter your first name and email in the box in the upper right corner of this page (or on my PPC eBook page). Already on my newsletter list? I will be sending you my presentation very shortly. Thanks again everyone, you are the best!

Sincerely,
Ian Lopuch (PPC Ian)
PS – Big thank you to my beautiful wife, Nicole, for designing my PowerPoint template and for making it look amazing!
PPS – The video of my presentation is now uploaded! Check out my Stanford GSB online marketing presentation video!