The longer I’m around, the more and more I realize it’s all about the people. And, there are few better companies in terms of people than Acquisio, the performance media platform of choice for agencies. Case in point: Acquisio Gives Back by raising over $37,000 for the kids. I have been friends with the Acquisio team for a number of years.
I’m always looking for opportunities to share my perspective on digital marketing blogs other than my own. It’s a ton of fun to write for new audiences and extend my reach. When the opportunity presented itself to contribute to the amazing Acquisio blog, I thought I’d write a piece related to the holiday shopping season, and really any business that faces dramatic seasonality.
Do you work for a company that has seasonal highs and lows? Are there times of the year where you do all of your business, and other times of the year where things are really slow? Are there times of the year where conversion rates are great, and other times where conversion rates are low? These types of businesses tend to lend themselves to start/stop cycles in terms of digital marketing. I’m talking about pausing and unpausing accounts and campaigns.
My guest post is catered to these types of businesses. It’s all about Reactivating Dormant SEM Accounts. In addition to reactivation tips, I also include tips for safely "pausing" accounts during times of seasonal lows. Pausing/unpausing is one of the riskiest activities in Search. However, I’ve become a pro over the years, and sincerely hope my tips help out. Head on over to Acquisio today and check out my guest post. I hope it’s helpful and wish you an amazing holiday season!
Due to great feedback from everyone, I’m excited to share my fourth PPC Ian video today. Specifically, I’ll be discussing some practical tips for launching brand new Google AdWords campaigns in a brand new Google AdWords account. From both personal experience and also questions from PPC Ian readers, I know this is a topic at the top of everyone’s mind and I sincerely hope my tips help make your launch a tremendous success!
There are two different career paths within the corporate pay per click world. Those in the first bucket take on large existing campaigns and are tasked with maintaining the baseline while slowly growing. This line of work is very challenging because many of the easy growth initiatives are already completed. The second PPC career path involves launching brand new search engine marketing accounts from scratch. It goes without saying that this is a difficult task. Sure, the sky is the limit in terms of opportunities, but there are numerous hurdles one may face in launching new campaigns, in a new account, for a new site.
I personally live both of these career paths each and every day as someone who has managed PPC teams in the corporate world for over five years. Large companies always have baseline businesses (bucket 1) which are supplemented with new, higher growth businesses (bucket 2). Earlier in your career, you will sometimes fall into one of these two buckets, but as you progress, there’s no doubt you will enjoy experiencing both of them. I hope you enjoy today’s video!
All the best,
PPC Ian (Ian Lopuch)
P.S. As a related post, you may wish to check out my landing page quality score tips, a very important aspect of launching a new AdWords account.
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I'm PPC Ian (Ian Lopuch), one of the most recognized customer acquisition and search engine marketers around. I've grown from PPC Marketing Associate at a startup to Vice President, Customer Acquisition at a large public company after graduating from Stanford University.