Google is always innovating. I’ve been super excited lately about the entire Google advertising ecosystem: Google AdWords, Google Display Network (GDN), YouTube, Gmail, and Google+. All of Google’s products are intertwined. Because of the reach of the Google ecosystem, there is truly power in a holistic online marketing approach. I recommend maximizing your business presence on each and every one of Google’s products. Today, I’m excited to highlight some awesome new Gmail message ads.
Check out the image ad to the right. I have been seeing this State Farm ad each time I log into Gmail. It shows up above the standard Gmail text-based ads we are all so used to seeing. When you click the State Farm banner, it opens a Gmail “message” with State Farm’s offer (see screenshot below). It’s sort of like a mail message. Essentially, Google is allowing State Farm to sponsor a cool hybrid ad/message ad unit. I’m really impressed with these new ads because they extend far beyond the typical paid search ad. We’re talking about a lot of creative freedom here. You get to craft an entire email message. If you’re interested in testing these Gmail message ads, I recommend contacting your Google AdWords reps today. Now, if Google would open up advertising on Google+ – hopefully it’s only a matter of time!
Images in this post © State Farm and Google