Dear PPC Ian Visitor,
Thank you so much for signing up for my free newsletter all about pay per click, both career tips and strategies in addition to tactical campaign tricks. I’m very pleased to share my eBook with you, PPC Ian’s Top 5 Career Tips. Within the next few minutes, you will receive my free eBook directly in your email inbox. Until now, I have kept these PPC career tips extremely close and guarded. Now that I’ve reached my long standing goal of becoming Director of SEM at a large company, I’m ready to give back and share my strategies. I hope these strategies help you out and thanks so much for visiting my site!
Sincerely,
PPC Ian (Ian Lopuch)
PS – You will also receive a link to download my recent two hour long PowerPoint presentation to Stanford’s Graduate School of Business. I cover actionable tips to grow your PPC and SEO campaigns, I hope you find it helpful!
PPS – I also recommend subscribing to my new SEM Whitepaper Series. My first Whitepaper: PPC Ian’s SEM Automation Buyer’s Guide.
(Adobe Acrobat Reader is required to read my eBook.)
21 Comments
Great job Ian!
Thanks for the comment Peter, really appreciate it!
Thanks Ian. Looking forward to reading it and the rest of your posts. Happy PPCing!
Don, Thanks so much for the comment! Very much appreciated.
I’m not sure why I didn’t subscribe to this sooner, but I am super pumped to read your PPC career tips!
Eric,
Thanks so much for the kind words, truly appreciate it. Hope you enjoy my eBook!
All the best,
Ian
Hi Ian, great eBook. It’s funny that I happened across your book just when I did. Its as if the book was tailor made for my situation. Interestingly, I came to the same conclusion the you mentioned in point 5. And am working towards that vein now. On that note I have a question for you. Would you recommend as a young PPC freelancer that I go after anyone that can give me the campaign or would you recommend picking an industry or two and sticking to it?
B,
Thanks so much for the comment and positive feedback, I truly appreciate it! You bring up a super question and I think you could do equally well going either direction. A lot of my success today is a direct result of my diversified knowledge base (I have PPC experience in all major verticals). You get to learn something new with each vertical. At the same time, as someone just starting out, I would recommend you focus and then expand from there. Companies really like to hire those with category domain expertise. Some of the hot categories to focus on now: insurance, education, and product shopping. Another option (after you have full command of your first vertical): Focus on a superset of categories such as the financial services. Financial services includes many related sub-verticals.
Thanks again!
All the best,
Ian
No problem, Ian. That makes sense. I was thinking the same thing, as far as casting the deep net and then expanding over time-for experience.
Also, you’re right PPC is a different animal altogether. I’ve been in Internet marketing and web publishing for over 3 yrs now and even went back to school for web mktg. But still I find PPC to be the most challenging field of mktg/sales that I’ve ever encountered.
Right now I am playing the role of client or liaison to a search agency for the owners of the firm that I’m at and from this role its very easy to see the hypersensitivity that owners have over the slightest dip that may occur during a given campaign. I’m learning a great deal from the agency and from the questions/comments that the owners often have about these campaigns. Thanks Ian.
Thanks, Ian! Looking forward to learning more!
B,
Thanks so much for another awesome comment, I enjoyed reading it very much. I hear you when it comes to hypersensitivity. It’s a tough position to be in because online marketing (especially PPC) can be volatile by nature but businesses need stability. My solution: Try to find companies and verticals that have more promise of stability. In fact, I may write an entire post about this in the future. Thanks for the idea!
Best,
Ian
Thanks Michael for downloading my eBook! Very much appreciate it!
No problem, Ian. Likewise, I appreciate the advice. BTW, have you ever considered becoming a PPC career coach or mentor?
B,
You’re welcome! I really take pride in being a coach/mentor, it’s always at the top of my list. I actually stay in close touch with many of the employees I have managed in the past, in a mentoring capacity. Also, of course, I closely mentor the team I currently manage.
All the best,
Ian
Very well, that’s wonderful. I bet if you created an extended version of your ebook and marketed it your automated coaching program it would do very well.
I know that you are already director at a large public company, but as you no doubt have probably also noticed, PPC is one of those fields where there are so many charlatans who give the entire field of Internet marketing a bad name that its refreshing to find someone who’s really on top of things. So for that reason I figured it was at least worth a shot to try and persuade you in that regard.
By the way, I have just started following you on Twitter. Hope to stay in touch
B,
I sure would enjoy the opportunity to train more people and make some extra income from the eBook. Thanks again!
Thanks so much for the idea and very kind words, that means a lot to me! I may take your advice and write a long for profit eBook at some point. I’m a little low on time now and also would like to first have a larger following on PPC Ian but can definitely see something like this in the future.
All the best,
Ian
No problem. When you launch the new ebook, please let me know. Otherwise, hope to stay in touch on Twitter. Take care.
Thanks, B. Let’s definitely stay in touch! Appreciate all the comments very much!
I look forward to read your ebook. Hope it helps me in my career ahead.
Really like your genuinely and data’s described. I too will follow you in twitter soon.
Jackson,
I appreciate it!
Thanks so much for the comment!
All the best,
Ian