Video: Landing Your PPC Dream Job

Posted by: Comments: 3 comments so far

Mar. 08

Hello Everyone,
Today I’m super excited to present PPC Ian’s third video. My first two videos, Who Is PPC Ian? and PPC Automation: Build Vs. Buy were huge hits! The first video now has over 350 views and the second over 125. I’m especially excited about today’s video because it features one of my favorite topics of all time: Landing Your PPC Dream Job.

PPC Networking Meeting

One of the most popular articles on PPC Ian is Growing Your PPC Career With LinkedIn. This is one of the longer posts on my site and highlights in great detail my passive PPC job "application" techniques leveraging LinkedIn networking. Excitingly, last week at SMX West Santa Clara I met with a PPC Ian reader who implemented the tips in this post and subsequently received four PPC job offers. How cool is that!

Today’s video is based on my pay per click LinkedIn tips. I discuss several advanced strategies for landing your PPC dream job the passive way, leveraging both LinkedIn and your network in general to your advantage. Networking has been one of my personal strengths and has paid tremendous dividends over the years. I truly hope I can assist in your pay per click job hunt. Thanks so much for visiting PPC Ian and I hope you enjoy this video.

All the best,
PPC Ian (Ian Lopuch)



Video "Landing Your PPC Dream Job" © PPCIan.com (An IJL Productions LLC Website)
Image of Networking Meeting © iStockPhoto – francisblack

Posted in: Networking, Videos | Tags: , , | Comments: 3 comments so far, join the discussion!

Video: PPC Automation – Build vs. Buy

Posted by: Comments: 9 comments so far

Feb. 27

Hey Everyone,
Just a few days ago, I posted my first video entry: Who Is PPC Ian? I’m really thrilled that it took off and already received over 250 views on YouTube in just a few short days! As promised, today marks my second video and I expect to post quite a few more over the coming months! I’m excited today to discuss my deep experience with pay per click automation build versus buy decisions.

Pay Per Click Automation

If you read my Pay Per Click Automation post or Interview With Matt Lawson from Marin Software, you know I’m a huge fan of PPC automation. As someone who’s been through the decision many times and who has a Stanford Computer Science degree, automation is consistently top of mind for me. In my opinion, PPC automation is an absolute no-brainer for horizontal organizations with keyword sets spanning many different verticals (such as product shopping, financial services, education, home services, real estate, and more). However, I’m also a fan of automation for vertical organizations (those that are the 800 pound gorilla in their field) as well, those that have deep expertise within a very focused vertical.

Over the past few months, I’ve been on the phone with many folks in the pay per click industry right in the middle of the build versus buy decision. I know it’s a top priority for many large PPC organizations right now as teams are looking for the next big growth (and efficiency) driver. I truly hope my video helps in your personal decision. I know more than anyone that there’s no perfect decision that fits all organizations – Every time I’ve made this decision the outcome been a little different. Today’s video presents three thought points that will help you and your team work through your personal decision. As always, please don’t hesitate to contact me with questions and feedback, it’s always a pleasure to hear from you guys.

Sincerely,
PPC Ian (Ian Lopuch)
P.S. Huge thank you to my beautiful wife Nicole for shooting, editing, and producing this video!



Video "Pay Per Click Automation Build vs. Buy" © PPCIan.com (An IJL Productions LLC Website)
Image of Automation Factory © iStockPhoto – belknap

Posted in: Automation, Videos | Tags: , | Comments: 9 comments so far, join the discussion!

Video: Who Is PPC Ian?

Posted by: Comments: 3 comments so far

Feb. 23

Hello Everyone,
I’m very excited today to showcase PPC Ian’s first video! When I launched PPC Ian back in October, 2009 I had the goal of quickly getting some great articles live and then complementing my blog with videos as well. Today marks my 41st post and I’m thrilled to share with you my first video, Who Is PPC Ian? This video complements my about me page and talks about my history and experience in the corporate pay per click search engine marketing industry. I wanted to take this moment to thank my amazing and beautiful wife, Nicole, for shooting, editing, and producing this video. This wouldn’t have been possible without her! Thanks so much for your support and for watching!
Sincerely,
PPC Ian (Ian Lopuch)
P.S. Nicole already shot my second video which will be uploaded in the next week or so.



Video "Who Is PPC Ian?" ("About PPC Ian") © PPCIan.com (An IJL Productions LLC Website)

Posted in: Videos | Tags: , | Comments: 3 comments so far, join the discussion!