I recently wrote a post called The Values-Driven People Manager. This is one of my all-time favorite posts here on PPC Ian because I have dedicated a large portion of my career and life to being the best possible people manager. I truly enjoy mentoring, growing, motivating, and empowering others. I’m always finding ways to improve, and am truly motivated myself by helping others. People management is an honor and privilege, and I think you feel the same since this post was shared so many times!
Today, I thought I’d build on that post with episode three of my new Backyard Blogging video blog series. Check it out:
Thanks so much for watching! Want to see more? Make sure to subscribe to my YouTube Channel so you don’t miss any future episodes of Backyard Blogging, many more are on the way in 2014! Have a great weekend, everyone!
Hey everyone, and happy 2014! The new year is here, can you believe it? It’s time for new years resolutions and an action-packed year of growing our careers within marketing. Today, I wanted to start off the new year with a brand new video within my Backyard Blogging series, episode number two:
With the new year here, many companies are hiring. Similarly, many candidates are looking for new roles. Today’s video is aimed at both interviewers and interviewees.
One of my big goals in 2014 (that I started in 2013) is building great video tutorials here on PPC Ian, so I’m thrilled to start the year with this video. Happy 2014, and thanks for reading/watching. I wish you an amazing year!
Happy holidays, everyone! It’s around this time of year (with the new year quickly approaching) that I’m always thinking of great, new ideas to improve all areas of my life: my career, my personal life, and of course my blog. Just last week, I posted a video about Brainstorming For 2014.
Well, the other week while brainstorming, my wife suggested a new idea called “Backyard Blogging”. This would be a fun video blog series that I would do each week (or as often as possible) here on PPC Ian. It would be a great way to keep it fun and casual, and shoot informative videos without much/any need for fancy editing. The end result: This becomes a new and exciting way to connect with others in digital marketing / customer acquisition (you), and keeps things super fun here on PPC Ian. Also, it’s a fun way for me to practice my own presentation and speaking skills (something I’m truly passionate about).
Well, I’m thrilled today to share my first episode of Backyard Blogging. Please check it out below, and make sure to subscribe to my YouTube channel. Playing into the theme above, I thought the first topic should be all about public speaking and presentation skills for businesspeople. In the exciting world of marketing and customer acquisition, there are always opportunities to present, oftentimes to large audiences. Superb presentation skills create a world of opportunity in one’s career. Thanks for watching and wishing you an amazing 2014!
Can you believe it? 2013 is almost over! I have been spending a lot of time lately brainstorming new ideas for 2014, both for my personal life and also for business. I have found hiking to be an incredible way to exercise, think, brainstorm, relax, and gain positive inspiration in life and business. In today’s video, please join me on one of my recent hikes! And, please make sure to subscribe to the PPC Ian YouTube Channel. Many more videos on the way in future posts…
Today, I’m excited to complete my three part series highlighting my recent online marketing presentation at Stanford Graduate School of Business. I first recommend checking out part one and part two of this series. In this six video series, I provide a multitude of online marketing quick win tips. These are tips that will help anyone drive affordable, effective traffic to their online business. Today, I’m excited to close out the series with two videos featuring social media, email, and outsourcing tips.
Stanford GSB Online Marketing Video Five
I cover a lot of social media topics in online marketing video five. Specifically, I cover TweetAdder, overall Twitter strategies, YouTube strategies, RSS feeds (and FeedBurner in particular). Also, I discuss lead capture via email marketing and in particular the AWeber platform.
Stanford GSB Online Marketing Video Six
Video six closes out with more AWeber email marketing tips and outsourcing tips. I’m really excited to discuss one of my favorite writers on Elance (one of the golden nuggets of my presentation) and also how to leverage Fiverr, a new $5 outsourcing platform, for video testimonials among other projects. I have literally been addicted to Fiverr lately and have been getting a lot of great, affordable, and time-efficient results from this innovative platform.
Thanks again for watching my online marketing videos!
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I'm PPC Ian (Ian Lopuch), one of the most recognized customer acquisition and search engine marketers around. I've grown from PPC Marketing Associate at a startup to Vice President, Customer Acquisition at a large public company after graduating from Stanford University.