I recently posted about my ambitious Social Media Content Calendar Strategy, the plan that outlines how I drive value for those kind PPC Ian readers who follow me across social media. Those who read the entire post (it was a long one), may have noticed that my strategy was a little weak on YouTube.
I’m one of the biggest proponents of YouTube around, and have a YouTube channel for one of my other websites that’s the absolute cornerstone of my overall social media and website strategy. Based on my YouTube Analytics, I am constantly amazed at the tremendous scale and engagement that YouTube offers brands (who add true value to consumers).
I realized I just couldn’t miss this opportunity for PPC Ian and have been thinking about the best way to leverage the PPC Ian YouTube Channel. An idea was born: I’m thrilled to launch my brand new PPC Ian Digital Marketing Academy.
I’m now posting digital marketing videos on a weekly basis, it’s a free academy for anyone interested in digital marketing, personal growth, and business. While I’m modeling many of my videos after my Tumblr Digital Marketing Definition of The Day strategy, I’m also going into vastly more depth. Targeted towards all levels of marketers and businesspeople – new, intermediate, and pro – I am confident you will find value. I encourage you to check out my new digital marketing academy videos, and please subscribe. I’m also thrilled to take suggestions on future video topics, so please speak up!
My Latest Video on Conversion Per Impression and Maximizing Your Ad Copy Testing