In my last post, I highlighted my presentation at Stanford’s Graduate School of Business. The presentation went extremely well and spanned two action-packed hours of PPC, SEO, and more. I’m definitely proud of this milestone.
Today my friend David Rogier, VP of Stanford GSB’s Entrepreneur Club, uploaded the video of my presentation to the Entrepreneur Club’s website! You can check out my online marketing presentation by visiting the Entrepreneur Club’s website or by simply watching it below!
I sincerely hope you find it helpful. Also, I wanted to close out by sincerely thanking Stanford GSB, the amazing organizers of the event, everyone who attended, and of course everyone reading my blog!
All the best,
Ian Lopuch (PPC Ian)
PS – As mentioned in my last post, my PowerPoint presentation is available for free! Simply sign up for my free PPC newsletter by entering your first name and email address in the top right corner of this page or by visiting my PPC newsletter page. You’ll receive my Stanford GSB presentation in addition to my eBook featuring high leverage PPC career tips, all for free! I recommend following along with the PowerPoint as you watch the video. Don’t have enough time to watch the full two hour video? You may wish to scan the PowerPoint and then fast forward to the sections of the video that are most interesting to you! Thanks again!
Hey Everyone,
Due to great feedback from everyone, I’m excited to share my fourth PPC Ian video today. Specifically, I’ll be discussing some practical tips for launching brand new Google AdWords campaigns in a brand new Google AdWords account. From both personal experience and also questions from PPC Ian readers, I know this is a topic at the top of everyone’s mind and I sincerely hope my tips help make your launch a tremendous success!
There are two different career paths within the corporate pay per click world. Those in the first bucket take on large existing campaigns and are tasked with maintaining the baseline while slowly growing. This line of work is very challenging because many of the easy growth initiatives are already completed. The second PPC career path involves launching brand new search engine marketing accounts from scratch. It goes without saying that this is a difficult task. Sure, the sky is the limit in terms of opportunities, but there are numerous hurdles one may face in launching new campaigns, in a new account, for a new site.
I personally live both of these career paths each and every day as someone who has managed PPC teams in the corporate world for over five years. Large companies always have baseline businesses (bucket 1) which are supplemented with new, higher growth businesses (bucket 2). Earlier in your career, you will sometimes fall into one of these two buckets, but as you progress, there’s no doubt you will enjoy experiencing both of them. I hope you enjoy today’s video!
All the best,
PPC Ian (Ian Lopuch)
P.S. As a related post, you may wish to check out my landing page quality score tips, a very important aspect of launching a new AdWords account.
Hello Everyone,
Today I’m super excited to present PPC Ian’s third video. My first two videos, Who Is PPC Ian? and PPC Automation: Build Vs. Buy were huge hits! The first video now has over 350 views and the second over 125. I’m especially excited about today’s video because it features one of my favorite topics of all time: Landing Your PPC Dream Job.
One of the most popular articles on PPC Ian is Growing Your PPC Career With LinkedIn. This is one of the longer posts on my site and highlights in great detail my passive PPC job "application" techniques leveraging LinkedIn networking. Excitingly, last week at SMX West Santa Clara I met with a PPC Ian reader who implemented the tips in this post and subsequently received four PPC job offers. How cool is that!
Today’s video is based on my pay per click LinkedIn tips. I discuss several advanced strategies for landing your PPC dream job the passive way, leveraging both LinkedIn and your network in general to your advantage. Networking has been one of my personal strengths and has paid tremendous dividends over the years. I truly hope I can assist in your pay per click job hunt. Thanks so much for visiting PPC Ian and I hope you enjoy this video.
Simply enter your name and email to receive a free copy of my eBook: Ian's Top 5 PPC Career Tips. You'll also receive blog updates via email.
I'm PPC Ian (Ian Lopuch), one of the most recognized search engine marketers around. I've gone from pay per click Marketing Associate at a startup to Director of SEM at a large public company after graduating from Stanford University only five years ago. Read all about my personal story...
