PPC Ian Runs The 5K San Carlos Fun Run

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May. 23

Hey Everyone,
Hope you’re having a super weekend! I’m always talking about PPC and online marketing around here, a good thing considering the name of my blog is PPC Ian and online marketing is a fascinating topic. However, today I’d like to break things up a bit with a very exciting update from my personal life! Today my wife and I ran the 5K San Carlos Rotary Club Fun Run. We had an amazing time and thoroughly enjoyed the event. I’m looking forward to sharing my experience with you.

PPC Ian’s 2010 Goals

Ian Lopuch San Carlos Fun Run

If you’ve been reading PPC Ian for a while, you probably know that I’m huge on goal setting. I’m really excited because I recently spoke about online marketing at Stanford’s Graduate School of Business, one of my big 2010 goals.

In addition to participating in one major public speaking event, I also have the 2010 goal of getting six pack abs. In terms of achieving that goal, my wife and I have been diligently working out with our trainer, attending boot camp, and also working out on our own each and every week for months! I can definitely see results and am thrilled!

Taking the fitness goal to the next level, we decided to participate the in the San Carlos Fun Run. The 5K race sponsored by the Rotary Club spanned the beautiful foothills of San Carlos, a small city close to our home on the San Francisco Peninsula. The race spans all age groups and included several hundred participants. As someone who’s a bit out of practice in the world of competitive running and who has gained a lot of muscle, I went into the race with a goal of breaking 30 minutes. I’m thrilled to report that I came in at 28:19, well ahead of my goal!

We Plan To Participate In More Runs

After the event, my wife and I were thrilled. It brought back the sense of excitement I experienced during my high school varsity cross country and swim team days. In those days, I was able to finish 5K in the low 20s. However, I also had about 30 pounds less muscle to carry around and two hours per day to practice. Nonetheless, I’m looking forward to pushing it and getting down to the 25 minute level by next year’s run! Moreover, we’re looking forward to participating in more 5K or even 10K runs in coming months. Another PPC Ian 2010 goal: Spend a lot of time with my wife. Running and training has been a great way for us to spend quality time together and I highly recommend it to anyone.

Fitness Brings Great Results In Pay Per Click

I wanted to close out with a quick tip: Take time to exercise regularly. PPC and online marketing in general is a crazy career. It’s incredibly rewarding and exciting, but also very time consuming and addictive. I’m often completely glued to the computer. However, it all comes down to productivity and longevity. I’ve personally found fitness to be an incredible driver in my long term happiness and also productivity. After today’s run, I’m definitely pumped up and excited to head into a productive work week tomorrow!

All the best,
PPC Ian (Ian Lopuch)

PS – It’s a crazy small world. I ran into one of the top executives of Inflection (formerly People Search Media) at the run today! As you may know from my about me, I worked at Inflection before my current gig. The moral of the story: Keep your eyes open, it’s a small world and great opportunities to network and run into friends are plentiful!


Right After The 2010 San Carlos Fun Run

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My Stanford Graduate School of Business Speech

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May. 12

Hello Everyone,

I couldn’t be more excited! I just got back from one of my best presentations ever! I spent two full hours at the Stanford Graduate School of Business educating students about online marketing. I specifically presented on PPC and SEO and couldn’t be more thrilled with the outcome. (Fast Forward: I provide info at the end of this post on how you can download my PPC and SEO PowerPoint presentation.)

Ian Lopuch Speaking

However, before we get into the details, I want to start out by sincerely thanking Stanford GSB’s Entrepreneur Club, Center for Entrepreneurial Studies, Marketing Club, and the High Tech Club, the organizations that sponsored my event. In terms of people, I want to sincerely thank:

  • David Rogier – VP of the Entrepreneur Club and Resident at the Center for Entrepreneurial Studies. David organized my event and I can’t thank him enough!
  • Tia Gao – Co-President of the High Tech Club
  • Kate Gronso – VP of the Marketing Club
  • Brendan Marshall – Co-President of the Entrepreneur Club
  • Tony Hsieh – Co-President of the Entrepreneur Club
  • Ibrahim Elbouchikhi – Co-President of the Entrepreneur Club

I short, the folks mentioned above are none other than amazing. I was blown away by Stanford GSB’s leadership team. I’m very excited to have some new friends.

As you may know, I graduated from Stanford back in 2004 with my BS in Computer Science and Minor in Economics. In my opinion, Stanford is the best university out there! When VP of Stanford GSB’s Entrepreneur Club David Rogier invited me to speak at Stanford, I just couldn’t pass up the amazing opportunity. As you may know, I’m really big on goals and a big public speaking event is on my list of 2010 goals. I’m extremely excited that this event allowed me to complete my goal (and then some!). Over the past few weeks, I have been working very diligently on my presentation, one that provides actionable tips to optimize PPC and SEO online marketing campaigns. All of the students in the audience have businesses they are trying to launch. I hope that my PPC and SEO strategies help launch their dreams!

During my presentation, I was very thrilled to see an engaged audience for two full hours. How awesome is that! It really was amazing how fast time flew by. Moreover, I was floored with the awesome questions that the attendees asked. This level of interaction really made my presentation fun. It’s hard to find a sharper audience than Stanford GSB students, in my opinion.

For all PPC Ian readers out there, I want to make my PowerPoint presentation available for your viewing! As such, (in addition to my free eBook) my Stanford GSB PowerPoint is now free when you sign up for my newsletter! All you have to do is enter your first name and email in the box in the upper right corner of this page (or on my PPC eBook page). Already on my newsletter list? I will be sending you my presentation very shortly. Thanks again everyone, you are the best!

Sincerely,
Ian Lopuch (PPC Ian)
PS – Big thank you to my beautiful wife, Nicole, for designing my PowerPoint template and for making it look amazing!
PPS – The video of my presentation is now uploaded! Check out my Stanford GSB online marketing presentation video!


Stanford Business School


Stanford Entrepreneur Club


Stanford Entrepreneur Leaders


PPC Presentation


Talking About Online Marketing

All Images In This Post © PPCIan.com (An IJL Productions LLC Website)

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PPC Ian Featured On Teen Domainer

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Mar. 11

Hey Everyone,
Today’s another exciting day! Shortly after getting interviewed by Jonathan Volk and getting featured on John Chow, today I’m featured on Teen Domainer. For those of you that don’t know, Teen Domainer is one of the best domaining blogs on the Internet!

Guest Post

As you may know from my 2010 goals, domaining is a focus for me this year. Specifically, I wanted to develop at least six domain names and attend at least one major domaining conference. I’m excited to announce that I recently crossed both of these off my list. I have six new 5-page minisites live and also attended T.R.A.F.F.I.C. Las Vegas back in January. I’m really excited that I’ve learned so much and now feel like an advanced domainer (a great compliment to my pay per click background).

One thing that has really surprised me is the fact that the pay per click world knows very little about domaining. Similarly, I have found that the domaining world has a lot to learn about pay per click. It makes perfect sense to me: Both subjects are extremely complex. If you master just one of them, you definitely have my respect. However, I truly see huge value in mastering both. There are great synergies in leveraging domain strategies in pay per click and vice versa. To that end, I decided to focus on pay per click search engine marketing strategies for domainers in my guest article on Teen Domainer.

Please check out my guest article on Teen Domainer and let me know what you think! I wanted to take this opportunity to sincerely thank Brian from Teen Domainer for featuring my guest post. It’s a true honor to be featured on such a prestigious and awesome blog, one of my personal favorites!

Sincerely,
PPC Ian (Ian Lopuch)

Image of Guest Tag © iStockPhoto – wragg

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PPC Ian Featured On John Chow!

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Feb. 24

Hello Everyone,
Today’s a HUGE day for me! Not long after launching my first video on PPC Ian (which is an accomplishment in its own right), I got featured on John Chow! For those of you that don’t know, John Chow is one of the most successful Internet marketers in the world and operates one of the top blogs on the Internet! That’s right: PPC Ian is featured on one of the Internet’s largest blogs!

Top of Mountain Success

I highly recommend checking out John Chow’s review of PPC Ian. It’s a very positive review and truly makes me feel good about what I’m trying to accomplish here at PPCIan.com: Empowering and educating pay per click professionals. Moreover, it was really cool to learn that my path crossed John’s a few years ago when I was working at NexTag, it’s such a small world (especially in this industry).

I want to take this moment to thank YOU, my loyal readers. You guys are the reason that I work so hard on my blog and I sincerely appreciate your support. If there’s anything I can do to help out in your online marketing career, please don’t hesitate to contact me and please make sure to check out John Chow’s PPC Ian Review!
Sincerely,
PPC Ian (Ian Lopuch)

Image of Top of Mountain Success © iStockPhoto – ImagineGolf

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My Favorite Online Marketing Blogs

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Feb. 07

I created PPC Ian to empower and educate online marketing professionals. There are many great blogs that cover the tactical side of PPC and SEO. However, I like to think of PPC Ian as the first blog with a primary focus on the career side of things. While I plan to include more tactical tips over time, my core focus will always be accelerating your career in online marketing. Today, I’d like to discuss some of my favorite blogs, those linked to in my blogroll. I encourage you to check out these blogs in your quest to learn as much as possible about PPC, SEO, and online marketing. These blogs are excellent compliments to PPC Ian.

PPC Ian’s Favorite Blog 1: 2 Create a Website

PPC Blogs

There are some people in this world that live to help others. Lisa Irby from 2 Create a Website is one of those people. Lisa’s incredibly successful, a direct byproduct of the plethora of free information available on her site.

I’m a regular reader of 2 Create a Website Blog and highly recommend it for anyone interested in learning more about making money online. Lisa discusses a plethora of topics including web development, marketing, and the theory behind it all. Moreover, Lisa is a motivator. As you may know from my post about passion, I’m a big fan of passion, excitement, and motivation. I like reading Lisa’s blog to stay motivated towards my personal goals.

PPC Ian’s Favorite Blog 2: Aaron Wall

Aaron Wall wrote the book on SEO! I learned most of what I know about SEO today from Aaron Wall’s book and blog. I am constantly inspired by Aaron’s level of depth and thought. His blog is one of a kind in that posts are very intellectual, keeping you thinking long after reading. As a bonus, I highly recommend checking out PPC Blog, Giovanna Wall’s (Aaron’s wife) blog all about pay per click!

PPC Ian’s Favorite Blog 3: Shoemoney

Shoemoney is a guy that needs no introduction. He’s an absolute online marketing superstar and celebrity. As one of the most celebrated blogs in the space, it’s hard to find a PPCer who doesn’t know about Shoemoney. I’ve been reading Shoemoney for around 3 years now and am constantly entertained and inspired. There’s nothing more inspiring than the rags to riches story, the online marketing American Dream. Shoemoney represents this dream first hand and I highly recommend following him regularly.

PPC Ian’s Favorite Blog 4: Jonathan Volk

As you may know, I was recently interviewed by Jonathan Volk. As a long time reader of Jonathan Volk’s blog, this marked quite the milestone in my career. I have a lot of respect for super affiliates. Affiliate marketing is tough. Sure, affiliates are more nimble than corporations and can target niche opportunities that just wouldn’t move the needle for a large organization. At the same time, payouts are typically lower than internal teams and competition is fierce. If you’re able to make it big in affiliate marketing, you definitely have my respect. As one of the best affiliates out there, and someone who does it with class, I highly recommend Jonathan Volk’s blog.

PPC Ian’s Favorite Blog 5: Arbel Arif

As mentioned in PPC Ian’s 2010 goals, this year has a clear domaining focus for me. I’m extremely excited about the opportunities in acquiring and developing premium domain names as long term investments (both for their equity and passive income value). Arbel Arif is the first domaining blog I started following, and one of the best by far. In addition to having great content in general, I particularly enjoy the fact that Arbel is very generous about sharing domains that are available for anyone to register.

PPC Ian’s Favorite Blog 6: Dot Jake

Here’s a trend that I love about online marketing: The average age of the Internet marketing rock star keeps decreasing. I like to think of Internet marketing as a level playing field for bright minds of all ages. This makes the industry extremely interesting, one that requires constant innovation to stay competitive. Dot Jake is an awesome blog by a teenager who’s a domaining and online marketing expert. While Jake is still in high school, I have learned an incredible amount from his blog and moreover really enjoy his overall writing style (the posts are quick but very insightful).

PPC Ian’s Favorite Blog 7: Seobay

As you know, I’m a big believer in the future of PPC as a top career path in India. I recently wrote an article all about managing remote India SEM teams. It’s really interesting: When I first started out in PPC, I managed a team in India that assisted the US team with more manual tasks. A few years into my career, however, I had the pleasure of working with a remote India team that directly managed huge PPC campaigns. I only expect this evolution to continue and am just about the biggest proponent of complementing your US team with a remote India team. Seobay is an outstanding blog by one of my old co-workers, a PPC team manager and expert in India. PPC and SEO have so many parallels and I highly recommend checking out this blog to learn all about PPC an SEO, from an India perspective.

PPC Ian’s Favorite Blog 8: DNPimping

DNPimping is one of the newer blogs on my list and is quickly becoming a favorite. Pimp Jason, a very successful domainer from the LA area, discusses his thoughts on the domaining industry. As discussed above, domaining is clearly on my radar for 2010 and I’ve learned quite a bit from Jason’s blog. Additionally, Jason has a regular comic strip on his site that I always look forward to!

Image of Blog © iStockPhoto – DSGpro

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