I got started with Twitter early on and leveraged smart strategies from day one. These strategies have propelled my following to over 17,000 on Twitter and have driven a significant amount of traffic to PPC Ian. That said, I’m always looking to improve and have set a challenge for myself. Twitter is hot right now so it’s the perfect time to revamp my Twitter account. Today, I’m going to outline the challenge I’m setting for myself and one month from now I’ll report back on the results!
Initiative One: Follow No More Than 200 People
Right now, I have 17,060 followers but am following 16,826. My Twitter stream is basically unusable. I want to be able to log in to my Twitter account and make sense of things, only seeing tweets that are relevant and interesting to me. If I am following no more than 200 people, I’ll be able to use Twitter once again.
Why am I following so many people right now? It was actually part of my initial strategy. I went out there and followed a ton of people knowing that a certain portion would reciprocate and follow me back. I would then unfollow those who did not follow me back. I did this many times and was able to drive a significant number of followers with this strategy. It’s a great strategy I still recommend for building out your initial base of followers. More followers equals more social proof and brand equity.
How am I going to remove 16,500+ followers? I’m going to go through all my @ messages and find out who I’ve interacted with. Then, I’m going to put them on my Tweet Adder white list. (Tweet Adder is a really helpful Twitter utility that I recommend purchasing if you’re serious about advertising on Twitter.) After my white list is loaded with my favorite people, I’m going to remove 1,000 people each day (who are not on my white list) until I’m done. Sure, I’m going to remove some good people by accident, but I can always add them back later.
Will I lose followers with this strategy? Absolutely. That said, I don’t think I’m going to lose more than 5,000 followers. I’m ok with this, and believe that I’ll retain most followers.
Initiative Two: Redesign My Twitter Background
My Twitter background has not been updated in years. It still looks ok, but could be a lot better. I’ve decided to engage the same designer who designed and built IJL.net for me. I’m sure the results will be great. Also, I’m sure my new background will help drive even more followers in the future.
Initiative Three: Advertise and Gain More Followers
After I reduce the list of people I’m following, I’m sure to lose a few followers. I’m going to partially make up for this by running a paid advertising campaign on Twitter. I’ve had phenomenal results running Paid Like Campaigns on Facebook. I have not tried this yet on Twitter, but am quite excited. At the very least, I’ll get that cool “Verified Account” badge by signing up as an advertiser. Also, I hope to gain some serious experience that I can then leverage at my job. In my opinion, it’s critical for all PPC professionals to master Facebook and Twitter in addition to AdWords and adCenter.
Stay tuned, I’m hoping to have some interesting findings in my journey to optimize my Twitter account. Want to connect on Twitter? Please don’t hesitate to reach out, my Twitter handle is ianlopuch.
Image of PPC Ian’s Twitter Count © PPCIan.com and Twitter
Posted in: Blogging | Tags: twitter, twitter advertising | Comments: 4 comments so far, join the discussion!
Blogs With Top Commentators Are Now Rare
Posted by: Ian Comments: 16 comments so far
One of the most popular posts on PPC Ian is my Blog Commenting Strategy. I’m a huge fan of blog commentating for a variety of reasons. First and foremost, it’s fun! It’s great to be part of the conversation. Second, it’s a great source of traffic. Write an insightful comment and you will quickly gain new readers. Third, blog commentating can be a great source of SEO-optimized dofollow links. That is, if the blog you comment on has a top commentators widget (like the one I have here on PPC Ian in my footer).
I used to do a ton of commentating. I originally purchased my iPad so I could commentate on the go. I would write comments on the train to and from work. I would bring my iPad to lunch and would write comments during my meal. I would even commentate on my mobile phone while away from my computer. I got a little bit obsessed.
These days, I’m still commentating but not quite as much. Why? Many of the big bloggers such as John Chow and Jonathan Volk have done site redesigns and have removed their top commentators widgets. I used to comment on these blogs multiple times per day because I got my name in the top commentators lists. This gave me thousands of dofollow inbound links, from blogs closely related to mine by topic. Don’t get me wrong, I’m still a huge fan of both of these fine blogs, it’s just that I don’t comment quite as much since there is less of a reward.
So, you may be wondering, why are these big bloggers removing their top commentators widgets? If I had to guess, it probably comes down to preserving link juice (5-10 outbound links on each page of your blog can add up). It probably also comes down to comment quality. When you have as top commentators widget, the comments can sometimes be of lower quality. I particularly saw this happening on John Chow’s blog, although not anymore now that the widget has been removed.
As a blog owner, I’m a huge fan of having the top commentators widget. In addition to my top commentators widget, I even ran a Blog Commenting Contest. I feel passionately about rewarding those readers who support my blog by commenting. It takes time to write comments and I do my best to reward those supporting my blog.
The moral of the story: My blog commenting strategy is still very viable, but it’s more difficult finding blogs with top commentators lists. They still do exist, however, and I highly recommend seeking them out. You can even search on Google for directories of blogs that have dofollow top commentators lists. Moreover, don’t give up on blogs without top commentators. You may wish to throttle back your comments, but I still write many comments to this day on blogs without the widget.
Image of comment © iStockPhoto – pagadesign
Posted in: Blogging | Tags: blog commenting, top commentators | Comments: 16 comments so far, join the discussion!